Tuesday, August 25, 2020

Global Review Of Market Entry Strategies Economics Essay

Worldwide Review Of Market Entry Strategies Economics Essay At the point when a firm will investigate an outside market, the decision of the best method of section is chosen by the organizations development technique. The principle point of each business association is to set up itself in the worldwide market. Hence, the procedure calls for building up a successful worldwide showcasing technique so as to distinguish the global chances, investigate assets and abilities, and use center capabilities so as to all the more likely execute the general universal systems. The choice of how to enter an outside market can significantly affect the outcomes. Organizations can venture into outside business sectors by means of the accompanying four instruments: trading, permitting, joint endeavor and direct speculation (Meyer, Estrin, Bhaumik, and Peng, 2008). Every one of them have their preferences for the firm to investigate just as disservices which must be considered by the organizations top administration. What section mode that a global organization picks has suggestions for how much assets the organization must focus on its remote activities, the hazard that the organization must bear, and the level of control that the organization can practice over the procedure on the new market. (Zekiri and Angelova,2011, pp 576) 1.1.1 Global Review of Market Entry Strategies Taylor, Zou and Island (1998) directed an investigation on an exchange cost point of view on remote market passage methodologies of USA and Japanese firms and reasoned that few exchanges costs influenced the dynamic of market section mode for the US firms however didn't influence the market passage mode for Japanese firms. Meyer, Estrin, Bhaumik, and Peng (2008) directed an examination on Institutions, Resources, and Entry Strategies in Emerging Economies to explore the effect of market-supporting establishments on business techniques by investigating the passage procedures of remote financial specialists entering rising economies. The creators made three commitments, to advance an organization based perspective on business procedure (Oliver, 1997; Peng, 2003; Peng, Wang, and Jiang, 2008) by giving an all the more fine-grained theoretical investigation of the connection between institutional structures and passage techniques. Besides, they contended that establishments moderate asset based contemplations while making passage procedures lastly, by hoarding an essential overview database from four various however moderately underexplored nations and consolidating such information with chronicled information, they expanded the geographic reach of observational research on rising nations. Stiegert, Ardalan, and Marsh (1997) led an investigation on outside market section methodologies in the European Union where the examination used intra-firm, socio-social, land nearness, and political-dependability factors to clarify bimodal remote direct venture (FDI) designs by agri-food and refreshment worldwide organizations into and inside the European Union. A logit system joined an exceptional check database of firm-level venture designs from 1987-1998 and the outcomes indicated the 1992 auxiliary changes under the Maastricht Treaty expanded the likelihood of entirely claimed FDI modes, for example, greenfields and buyouts, and furthermore found that past modular methodologies of firms, language hindrances, and conversion standard unpredictability all effectively clarified modular speculation designs. The creators stated that these outcomes give significant commitments toward understanding modular speculation systems including the job of macroeconomic changes inside a custom a ssociation. Czinkota Ronkainen (2003) did an examination on the inspiration factors for showcase passage and stated that few elements brings about firms taking measures in a provided guidance as on account of internationalization. These are an assortment of inspirations both pushing and pulling organizations to internationalize which are separated into proactive and receptive inspirations. 1.1.2 Market passage systems for Multinationals in Kenya Worldwide organizations (MNCs) work in a worldwide situation new in political, financial, social, social, mechanical and lawful perspectives. Expanded rivalry among global organizations and the section of different players in the Kenyan market require the structure of serious procedures that ensure execution. Making techniques for adapting to rivalry is the core of vital administration which is basic for the drawn out endurance of any association. MNCs in Kenya have embraced various methodologies including: better quality, magnificent client support, advancement, separation, enhancement, cost cutting measures, key partnerships, joint endeavor, mergers/acquisitions and not overlooking lower costs, to climate serious difficulties. Kinuthia (2010) proposes that Foreign Direct Investment (FDI) has ascended in Kenya from the 1990s because of the progression of the economy. It is for the most part moved in the assembling division and is fundamentally Greenfield in nature. The vast majority of FDI in Kenya is send out situated and market chasing. The most significant FDI determinants are showcase size in Kenya just as inside the area, political and monetary strength in both Kenya and its neighbors and reciprocal exchange understandings among Kenya and different nations. The most significant FDI boundaries in Kenya are political and financial flimsiness in Kenya, wrongdoing and frailty, institutional factors, for example, defilement, postponed licenses and work grants among different components. As indicated by the Financial Post (2010), settled and up to this point predominant worldwide organizations in Kenya are out of nowhere winding up cruising in tempestuous waters. The most recent worldwide to leave the scene with a bloodied nose is the 200-year-old Colgate Palmolive, a worldwide business concern which started in New York as a little cleanser and light business. The rundown additionally incorporates, Johnson, Agip, Unilever, Procter Gamble, and as of late, ExxonMobil, just to make reference to a couple. The Financial Post (2010) proposes that lion's share of the multinationals who have so far migrated, shut down or scaled down their tasks consider Kenya as one of the least serious speculation goals around the world. Aside from the famously significant expense of intensity in Kenya, challenges in getting licenses and visas, wasteful aspects at the Port of Mombasa and breaking down foundation are among other non-tax boundaries to interest in this market. Money related Po st (2010) takes note of that it is in the oil part where the multinationals are thinking that its hard to adapt. A couple of years back, Agip shut down its channels and sold out to BP Shell. BP sold it stake to Kenya Shell, a move that changed shareholding of BP Shell, which has been working as a joint endeavor organization. As of late, ExxonMobil sold its Kenya establishment to Tamoil, who will currently assume control over the companys more than 64 help stations countrywide. Ndegwa and Otieno (2008) directed an investigation on showcase section methodologies for a progress nation, Kenya, a contextual analysis that concentrated on method of passage systems that would be utilized by a Finnish firm, YIT Group to enter a creating nation, Kenya. The attention was on thought processes to enter creating nations, the methodologies used to enter creating nations, the elements impacting the choice of passage system, lastly issues confronting organizations entering creating markets understanding. The investigation inferred that the most noteworthy rationale to enter creating nations is expected development of the market, the most appropriate section mode system is joint endeavor, the most critical factor impacting the passage mode choice is the legitimate structure, and the biggest issue experienced by organizations putting resources into the nation is administration. 1.1.3 Performance and non monetary execution Execution Measures are quantitative or subjective approaches to describe and characterize execution. They give an apparatus to associations to oversee progress towards accomplishing foreordained objectives, characterizing key markers of hierarchical execution and Customer fulfillment. Execution Measurement is the way toward surveying the advancement made (real) towards accomplishing the foreordained exhibition objectives (gauge). Customary, monetarily based execution estimation approaches have various genuine disadvantages (Kaplan Norton, 1992). These incorporate the component of result center. Set up money related pointers, for example, turnover and benefit before charge are result markers. Productivity quantifies the degree to which a business creates a benefit from the components of creation: work, the executives and capital. Benefit examination centers around the connection among incomes and costs and fair and square of benefits comparative with the size of interest in the busine ss (Gilbert and Wheelock, 2007). Four helpful proportions of firm productivity are the pace of profit for firm resources (ROA), the pace of profit for firm value (ROE), working overall revenue and net firm salary. The ROA estimates the arrival to every single firm resource and is regularly utilized as a general file of gainfulness, and the higher the worth, the more productive the firm business. The ROE quantifies the pace of profit for the proprietors value utilized in the firm business. It is helpful to consider the ROE comparable to ROA to decide whether the firm is making a gainful profit for their obtained cash. The working overall revenue gauges the profits to capital per dollar of gross firm income. Review, the two different ways a firm has of expanding benefits is by expanding the benefit per unit delivered or by expanding the volume of creation while keeping up the per unit benefit. The working overall revenue centers around the per unit created part of winning benefit and the advantage turnover proportion (talked about beneath) centers around the volume of creation segment of acquiring a benefit (Crane, 2011). Net firm pay comes legitimately off of the salary articulation and is determined by coordinating firm incomes with the costs acquired to make those incomes, in addition to the increase

Saturday, August 22, 2020

Bilingual Education Essay Example for Free

Bilingual Education Essay Bilingual Education isn’t an issue that’s been fleeting. The projects have existed as far back as the late eighteenth century; Immigrant understudies were then taught in their first language. Ohio turned into the principal state to receive genuine bilingual training state enactment in 1839. Different states before long followed, in spite of the fact that the variety in language was to some degree more extensive (Lipka n.p). Debate has been consistent over what techniques are really powerful, and what strategies should be resigned. Since we are a country that doesn’t have a national language and requires each youngster to get training, the duty to give one, turns into our own. With an ever increasing number of workers originating from Mexico, the requirement for an effective bilingual instruction strategy is detonating. Instructing any understudy in a language unfamiliar to their own appears to be ludicrously foolish. One that doesn’t comprehend the language well can’t acquire anything educated in the unknown dialect. Albeit numerous methodologies of bilingual training are utilized all through the United States, they all fluctuate in principle and in educating style. The understudies must be altogether instructed English before joining an English talking homeroom making Immersion the best strategy. During the Civil Rights development in the 1960’s, bilingual training turned into an issue, making enactment important to help settle the difficult that had been influencing understudies and families so brutally (Lipka n.p). â€Å"In January 1968, President Lyndon B. Johnson marked the Bilingual Education Act, which joined local language guidance into the educational program (Lipka).† Although the Bilingual Education Act was marked, the segregation didn’t stop. A couple of years it was found in the legal dispute Lau versus San Francisco School District that the Bilingual Education Act wasn’t being done in their school. The claim spoke to 1,800 different understudies; eight-year-old Kenny Lau sued the San Francisco School District over English-just guidance in a school where most understudies talked just Chinese. These understudies couldn’t learn in the English, since none of the understudies got English. â€Å"The Supreme Court decided that schools without unique arrangements to training language-minority understudies are not giving equivalent instruction and disregard the Civil Rights Act of 1964. The Federal government distributes new materials in almost seventy dialects and dispenses sixty-8,000,000 dollars for bilingual education† (PBS n.p). After the Supreme Court hearing things still weren’t better for minority talking understudies. Help was required at that point, and continues as before today. There are a wide range of strategies that instructors decide to use in their study halls, albeit some are disputable. â€Å"The bilingual projects of today are generally a result of the Bilingual Education Act (Title VII) went in 1968† (ECS n.p). A few states have commanded laws that uphold an exacting bilingual program that is instructed in every single government funded school in their state, while others aren’t as severe. A few states need the projects more than others. As indicated by ProEnglish, â€Å"15 states represent 94% of understudies who communicate in dialects other than English in their home.† In this way, we realize that in these fifteen states we should show English proficiently. These understudies all communicate in a local language in their homes, so on the in spite of certain convictions, these understudies are not effectively going to get on a local language. Today we find out about instructing understudies of a minority language then we did previously, however we are as yet battling with it today. A few people even accept we ought to totally toss bilingual training out. On the off chance that that occurs, there wouldn’t be open door for those local talking understudies. We would have a lot bigger number of non-English speaking Americans, and significantly more residents that couldn’t secure positions. Finally, it would overstep the Civil Rights Laws. There are innumerable misguided judgments about bilingual training. Some even accept that it’s essentially an act of futility, however insights show other astute. â€Å"In 1990, just three percent of U.S. inhabitants detailed communicating in English not exactly well or quite well. Just eight-tenths of one percent talked no English by any means (Crawford n.p)†. There are numerous powerful techniques to showing these understudies. Some contend that whenever showed the local language, it can’t be moved to the one scholarly, while this might be hard for a few, it is conceivable (Crawford n.p). Understudies would have a simpler time moving their insight from their local language contradicted to being instructed in a language that isn’t justifiable by any means. Pundits gripe about the duty dollars we spend to educate these non-English talking understudies, however they likewise whine pretty much all the minorities that need to live on government assistance. Perhaps in the event that they were better taught it wouldn’t be an incredible case. Pundits likewise accept that bilingual training programs aren’t advancing English, yet simply showing understudies just in their local language. Practically every program in the United States advances the educating of English in some structure. In spite of the fact that, they are doing whatever it takes not to expel ones culture and etymological legacies, they are simply setting them up for achievement in the government funded educational systems and in the English talking country we live in. â€Å"According to one examination, school locale detailed that 28% of constrained English capability (LEP) primary school understudies get no local language guidance. Among the individuals who do, about a third get over 75% of their guidance in English; a third get from 40 to 75% in English; and 33% of these get under 40% in English (Crawford n.p). Hispanic dropouts keep on staying high. There is different components related with these insights, for example, family destitution, English capability, some essentially never at any point joins up with school (NCES n.p). â€Å"In 2005, more than one-fifth (22.4 percent) of Hispanics 16 through 24 years old were dropouts, as indicated by the National Center for Education Statistics (NCES n.p)†. The Hispanic dropout rate can be brought down with great bilingual instruction plans for showing the individuals who can’t communicate in English. The rate is particularly high in Mexican outsiders. â€Å"In certainty, the status dropout pace of 44.2 percent for Hispanic 16-through 24-year-olds brought into the world outside the 50 states and additionally the District of Columbia was more than twofold the pace of 16.1 percent for Hispanic adolescents conceived in the United States (NCES n.p)†. These people don’t have the training that is important to prevail in the United States, which isn't reasonable as indicated by Civil Rights laws. There are numerous foundations for the high dropout rate, however their comprehension of the language is a main source. In this way, to be equivalent to all understudies, we should give a similar chance to local talking understudies. Techniques are copious to instructing understudies whom don’t communicate in the predominant language, yet most for the most part just a couple of strategies are at present utilized in government funded schools in the United States. To begin with, the submersion technique, in a submersion program the local talking understudy is set in the homeroom directly alongside the English talking understudies (Queen n.p). Understudies are relied upon to realize what different understudies are being educated despite the fact that they may not completely comprehend the language. You could essentially consider this technique a â€Å"sink or swim† sort of instruction. It sounds foolish for one to anticipate that another should pick up something in a langu age they can't interpret. This technique may not be viewed as Bilingual Education to some in light of the fact that just a single language is being utilized. Regardless of whether this is the situation, understudies are as yet being taught in a language new to them. Understudies can't comprehend something they aren’t acquainted with. On the off chance that they appear they are getting on the language conversationally, they despite everything may not enroll musings in English to really learn material that is being educated in the study halls. This technique won't work for most understudies; local talking understudies will keep on falling behind. In the long run understudies won’t have the option to find different understudies their age. Submersion is thusly, nobody route for an understudy to get the hang of anything. Understudies that fall behind might add to the high insights in the high dropout rates. Numerous schools today have English as a Second Language (ESL) programs, for example, the Scott County School area utilizes today. This is the point at which a non-English talking understudy is set in English talking study halls for part of their classes, while for other people, they go to an ESL homeroom. When in the ESL homeroom they focus on learning English to prevail in their English talking classes. This technique can be extremely viable if the student’s take part, yet on the off chance that they fall behind there will be numerous hardships making up for lost time. A few understudies will never get up to speed to their age bunch in school and won’t finish their instruction (Queen n.p). Understudies in ESL programs aren’t given sufficient opportunity to get familiar with the language alright to succeed; in this way the time they spend in English talking study halls could be viewed as futile to a few. In the event that they’re not comprehension of the language, this appears to be a misuse of the student’s time. It can likewise be a burden to the English talking understudies in the study hall. Exceptional time and consideration would need to be given to these local talking understudies. That time would then detract from the English-talking student’s instruction. Understudies aren’t really taking in anything they’re learning, other than getting on a couple of English words, at that point this is an exercise in futility to not just the instructors that aren’t qualified to show them, however to the English talking understudies in the c

Sunday, July 26, 2020

How to Create a Brand-new Market

How to Create a Brand-new Market Whenever a new business launches a product or a service, it can either enter an existing market or create a new one. The conventional and perhaps easier option is to develop products for an existing market, but there are plenty of lucrative benefits to creating a brand-new market instead. This guide will examine 1)  the benefits of creating a new market. We’ll also discuss the 2)  six different ways of finding new market spaces and provide you 3)  tips on launching a product in a new market.WHY SHOULD YOU CREATE A NEW MARKET?Before we start looking at ways to create a new market, it’s important to analyze the advantage of this approach for businesses.Creating a completely new market means you are the first mover, the world is yours. That can have its benefits to a business. Thinking outside the box shouldn’t be something a business should shy away from.The potential benefits of being able to create a brand-new market are impressive. Your business would be the first one to enter the market, which can provide it with a competitive advantage for years to come. Customers will learn to trust you as the “industrys first”.You can understand the pay off through the example of companies such as Netflix. The company, which started out, as a service to rent DVDs for a monthly fee, has been able to maintain its leadership position, even as the service it provides has changed from the original concept.If you manage to respond to a clear customer need with the product or service, while creating market entry barriers for potential competitors, you can dominate the market well into the future. It’s hard to see Netflix could lose its position to a competitor, without the competitor operating in a completely new market.In addition, the strategic thinking is different when it comes to breaking into an existing market vs. creating a new one.If you are establishing a new market, you aren’t focused on competing with existing players. Instead, your strategy is focusing on dominating the entire market from the early beginnings.On the other hand, if you are trying to enter an existing market, the focus is often simply on improving the product or service either through quality or functional improvements, or by targeting the cost aspect of the product. In ot her words, you are relying on pre-existing conventional wisdom of the market and the industry. Unfortunately, this can lead to competitive convergence.But when you are creating a new market, you are completely focused on creating a product or a service that provides real value to a customer. You aren’t developing the business idea within existing boundaries, but instead look to pursue real value innovation.Innovation can help in attracting consumers and exciting them with a new way of doing things. Consider the example of Home Depot in North America. The company managed to create a new market for DIY enthusiasts simply by looking outside of the traditional hardware store model.A great lecture on how to create a new market for your business. 6 KEY AREAS TO FOCUS ON WHEN TRYING TO CREATE A NEW MARKETYou should keep in mind six focus areas that can give you an idea how to create a new market.Examine substitute industriesOne of the quickest ways to create a new market is by examining substitute industries. This means creating a product within an existing industry, but which acts as a substitute of the main product.There are plenty of examples in the world of substitute industries.Think about butter and margarine, for example. Although the use of the product is the same, margarine created a completely new market. It substituted the use of butter, without destroying the butter market. Both groups still exist and there are different reasons for buying either product. When a buyer enters the shop to get spread for bread, they’ll make decisions based on the benefits and downsides of either option.Businesses tend to have a vertical mindset, where one industry is separate from another. But you can easily disrupt this thinking by examining substitute industries.Examine strategic groups within an industryYou can also find new market space by examining strategic groups within an industry.A strategic group is  a collection of companies within any specific industry, which use a similar strategy. Most industries have these strategic groups and they are typically ranked in a hierarchical nature. The hierarchy is often based on two dimensions: price and performance.Companies are generally focused on improving their position within a strategic group, either by focusing on price or performance. But if you want to create a new market space across existing strategic groups, you can do so by analyzing buyer decisions. What are the factors that make a buyer trade up or down within these groups?The fashion industry is a great example of an industry with strategic groups. You often have the higher priced haute couture brands grouped at the top, with lower-priced, yet higher volume brands below them. If you’d like to create a new market, you would have to look at the consumer trade off from moving from the haute couture market to the mass-produced fashion market.In the case of fashion, the answer is often based on the emotional value of the haute couture item . Consumers want an exclusive piece of clothing to stand out from the crowd.Hence, if a company wants to create a new market, it will have to analyze if there is a niche for a product that is not yet offered within the strategic group. That might be a product of superior quality compared to the competitors, or a product at a lower price.Identify a new buyer groupProducts and services tend to be designed with the target consumer in mind, but there are many products where there is no direct link from seller to buyer. Instead, there tends to be a chain of buyer groups, each making decision in a different way.Consider you are selling printers to offices. The end user of the product might be the corporate worker, but the product is not bought directly by the user. Instead, corporate buyers or the middle management is in charge. But the quality corporate buyers are looking for can differ from what the worker wants. The company is most likely looking for a long-lasting and affordable suppl ier, whereas the worker wants an easy to use and quick printer. The buyer groups have therefore different definitions of value.This typically leads to companies targeting a specific buyer group and targeting their value definition of the product. By challenging the industry’s conventional wisdom of the target group within a chain, you can create a new market. You’ll redefine the value proposition of the product.For example, pharmaceutical companies tend to focus on the influencer group, i.e. the doctors. They design products that appeal to doctors, instead of focusing on the user of the drugs. By turning the focus from doctors to patients, you could change the product or service design and open a door to a new market.Add complementary products or servicesQuite a few services and products in this world are not used on their own â€" they don’t exist in a vacuum. In order to use a specific product or service, you often need to take advantage of another one.For example, consider g oing on a holiday as a pet owner. In order to enjoy your weekend in the sun, you’ll also need a service to look after the cat. The ease of finding someone to look after your cat, not to mention the cost of it, can influence the value you place on going on the holiday.But the tourism industry doesn’t think about this â€" you don’t get a free pet care when you buy a holiday. But perhaps the industry should consider this, as the demand for the holiday might be less because people can’t find good and affordable care for their pets.There is plenty of value to be found by including a complementary product or a service to a service or product that is already being provided. In fact, it can create a completely new market space within the industry.Take for example French Fries and tomato ketchup. Would you want to eat French Fries without ketchup?Rethink the functional-emotional orientationWhen it comes to competition, different industries compete on different types of appeal.You hav e the conventional industries that often base competition on price and function. The calculations are based on the utility of the product, with products and services appealing to people because of rational reasoning.On the other hand, certain industries compete on consumer feelings. The competition is based on the emotional value of the product or service.But in reality, consumers don’t necessarily feel compelled to go after a certain product or service solely because of either type of reasoning.Decisions aren’t intrinsically rational or emotional. Yet, because companies are focused on treating customer expectations in either two ways, consumers tend to start thinking this way.But you could re-think this orientation and instead of focusing simply on the emotional appeal, provide functionality in a different manner or vice versa.Consider the example of Starbucks. The company turned a functional product, coffee, into an emotional experience. The coffee shops turned into chic place s to hang out before, during and after work. Instead of considering the price rationally, consumers are prepared to pay more for a simple cup of coffee, as long as they can enjoy it in a Starbucks cafe.Leverage external trendsEach industry is subject to external trends, which are constantly changing. Companies have to adapt to these changes and they’ve begun focusing on ways to protect the product or service. They are trying to predict the trends and develop the products in a way that keeps up with these shifting moods.But instead of trying to keep up with the trends, you can find new markets by looking across these trends. Instead of adapting to trends, you should try to participate in shaping these trends over time.This type of consideration can take place across different industries and it’s especially important in today’s high-technology world. For example, instead of waiting where the 3D printing will eventually evolve, you could look deeper into what shapes consumer valu ations in this field and adopt products and services that support these coming consumer needs.Finally, check out the video by Damir Perge, the founder of entrepreneurdex, on building a new market: 5 ESSENTIAL POINTS TO KEEP IN MIND WHEN LAUNCHING A NEW PRODUCTThe above six examples highlight the different ways companies can figure out new markets.Whilst the opportunities in creating new markets tend to be fruitful, you still need to be mindful about the dangers that could lie ahead.Before you launch a new product with the mindset of creating a new market, consider these five points.Organize a unique teamIf you hope to create a brand-new market, you need a solid and supportive team behind you. Creating a market is much harder than launching a product into an existing market â€" you need a team that understands the challenges.But instead of going after a team of “innovative wildlings”, you should create a balance between thinking outside the box and rational, consumer-focused thin king.The team should be able to innovate and consider an approach no one has thought of before, but keep a cool head whilst doing so. Not all ideas are worth the time and effort. After all, consumers are looking for value â€" whatever it turns out to be.Communicate your message clearlyThe key to cracking a new market is finding the right message. You are creating something new and consumers must be able to understand the “why” behind this idea. Essentially, you are trying to sell a product or service to solve a problem people didn’t know they had. If they did, there’d already be a market for it.Therefore, communication of this message is key to success. You need to make people understand that they have a certain problem and how your product or service is the solution.You aren’t necessarily selling an idea, but educating people over an issue. But you can’t do it in a patronizing or forceful manner. You need to make a problem seem essentially appealing in order to sell the solution.Understand your future competitionYou are entering the market as the first player, but if you are successful, other businesses will try to follow.  Although you don’t need to worry about competition immediately, you need to understand the competition you are going to face in the future.What are the companies that might follow you into the new market? You can understand it by examining your product or service and asking yourself:What are customers looking for with the product or service?What are some of the weaknesses your company has, which potential competitors can use as an advantage?What are the market entry barriers?Consider the way you can control or prevent new entrants to the market. Perhaps you can limit their impact by patenting your products. You might be able to limit the available market space by scaling up your products from the start.It’s important to understand future competition. You can’t be naive about it; first movers don’t always maintain a comp etitive advantage. Google, for example, wasn’t the first search engine, yet it became the dominant one by offering a better product than others.Leverage investor supportAs mentioned above, you shouldn’t be naive about the success you’ll have, especially when it comes to investor support. You shouldn’t approach investors with the mindset that you’re about to create a huge market and millions are going to pour in to buy your products. Obtaining a large budget isn’t necessarily going to guarantee success.This doesn’t mean you should turn down potential investors. You do need investment and you shouldn’t shy away from explaining your vision and goal. But you need to ensure you find the right investors and innovators.Creating a network of support is important and the main focus should be on attracting people who trust you as the industry leader, but who also keep your feet on the ground.Create unique marketing channelsSince the focus should be on getting the message acros s to consumers, marketing plays a crucial role behind the success. Companies looking to create a new market should understand the value of flexible and unique marketing channels.Don’t rely solely on traditional channels, as these can be expensive and difficult for outlining the message. For instance, mobile and online marketing are cost effective ways to reach audiences and to explain the vision clearly.You should embrace and target channels and people who are interested in your message. This means targeting:Retailers which are excited (whether it is chains or boutiques)Influencers such as bloggers â€" identify the people who could as the influencers within the market.Customers who are passionate about the product â€" encourage social media sharing and allow consumers to share the message.Creating a new market will take time. Therefore, you must be focused on building up the movement from the bottom up. This means priming the market even before you have started to create the buzz around the product.

Friday, May 22, 2020

The Key Elements For Human Happiness Essay - 2093 Words

Arriving at a definition of happiness is no simple task. Philosophers and scientists alike have researched the subject of happiness for some time and there is no one simple answer as to what happiness is or what makes people happy. This mix of factors that contribute to an individual’s happiness are often unique to that individual. At the most basic level, a happy person may be defined as â€Å"someone who experiences frequent positive emotions †¦ and infrequent (though not absent) negative emotions† (Khoddam, 2015). This definition, while very broad in scope, provides a solid foundation for understanding happiness. Carl Jung, considered by most as the founder of analytical psychology, defined the five key elements for human happiness: 1) Good physical and mental Health 2)Good personal and intimate relationships, such as those of marriage, the family, and friendships 3) The faculty for perceiving beauty in art and nature 4) Reasonable standards of living and satisf actory work 5) A philosophic or religious point of view capable of coping successfully with the vicissitudes of life (Rubin, 2012). Each of these 5 points will be discussed in this paper, after first covering the topic of GDP and equality. For different people, the definition of happiness is different. For the country, it is almost the same. Happiness is rising on the political agenda and this calls for measures of how well nations perform in creating great happiness for a great number, analogous to measures of successShow MoreRelatedWhat Makes The Pill?864 Words   |  4 PagesThese are some scenario’s that have a higher chance of occurring if I were to take the happiness pill. Therefore, I have decided not to take the pill because according to Epicurus there are three influences that determine your happiness and being being blinded by the truth is not one of them. The truth in this case, is more important to me. Epicurus was one of the only philosophers to figure out what happiness was and knew we all were capable of finding it. He says we are all looking in the wrongRead MoreThe Placement of Humanity807 Words   |  3 Pagesquestions that propel humans forward into the new frontier of technology and mental wonders. Humans are corporeal. We touch our skin and come to the conclusion that we are solid. We touch the clothes that surround our bodies. The clothes do not go through our bodies, so therefore our bodies and our clothes are solid. However, since humanity has stepped foot on earth, we have included in our culture and our ways of life elements of the supernatural, elements of the divine, and also elements of subjectivityRead MoreWhat Makes A Person Happy?1366 Words   |  6 Pages What makes a person happy? (Lyubomirsky, 2007) states that happiness is determined 10% by circumstances, 40% intentional activity and 50% genetically inherited. However, there is believed to be many influences on the happiness of an individual. (Pursuit of Happiness, 2017) believe that there are 7 habits of happy people. People who have one of more close friends and people who volunteer or care for others on a consistent basis are believed to be happier. Taking part in an activity that requiresRead MoreJohn Stewart Mill and Aristotle on Happiness647 Words   |  3 PagesThe idea of happiness and the flourishing of man have been the foundations to modern philosophical thought. Aristotle and John Stuart Mill aimed to explain the origin to happiness, and their respective conclusions also resulted in the definition of morality; these conclusions also affected their view of women. Aristotle believed that it was the function of women to remain subservient to men so that man (the citizen) could flourish and provide the good life for the Polis, whereas Mill denotes thatRead MoreHappiness Is Measured And Defined By Positive Psychologists1231 Words   |  5 PagesGood evening students, in this lecture I will explain how happiness is measured and defined by positive psychologists and how happiness relates to well-being and positive emotions. Happiness is something that every human being desire throughout the lifespan and most researchers believe that it can be measured by relying on various surveys and questionnaires to ask people questions about what makes them happy. The subject of happiness and more importantly positive psychology has become a major focusRead MoreUtilitarianism : The Utilitarian Moral Theory Essay968 Words   |  4 Pagesindividual determines happiness and judges his or her actions. 3. What are the four key elements of utilitarianism found in Hutcheson s writings? The four key elements of utilitarianism found in Hutcheson s writings include that one must compute the consequences of his or her actions, the standard of moral evaluation is identified as the greatest amount of happiness or pleasure that results for all affected, consequences enter all computation, and what counts as happiness or pleasure. 4. WhatRead MoreUtilitarianism Vs. Utilitarianism Theory909 Words   |  4 Pagesby Jeremy Bentham. His version of was that aggregate pleasure after deducting suffering of all involved in any action. However, this was later revised by John Stuart Mill He has revised the concept of utility and has brought forth the Greatest Happiness Principle†. First off, utilitarianism is the philosophical view about how we should evaluate a things that are involve choices that people have to make. These things that are evaluated are actions, laws, policies, character traits, and moral codesRead MoreA Natural New World By Aldous Huxley983 Words   |  4 Pagesonly emotion the civilians feel is happiness. However, along with social stability comes a loss of individuality. Community, identity, and emotions, three characteristics that are natural and required in order for an individual to truly live life have been erased from society. The World State removes these elements because they are unstable and uncontrollable. Huxley shows that no amount of stability and happiness is worth the loss of everything that makes us human. That means a utopian society isRead MoreBuddhism, Hinduism, Confucianism And Monotheistic Religions1108 Words   |  5 Pagesmankind to the path of happiness, pleasure and contentment as well as, savior from suffering an d degradation. A final religion placing importance on the concept of the â€Å"self† is Taoism. Taoism is known as a religion as well as, a philosophy. In Taoism, the pursuit of happiness, the embrace of wonder and joy through the trials of life, is the primary teaching. Hinduism is religion and way of life that was born in modern day India. Enlightenment of the self is a key element to the religion. The pathRead MoreThe Positive Side Of Interpersonal Communication1126 Words   |  5 PagesIn the following answer, I will be addressing how we can be communicating in ways to enhance our quality of being human with others and in turn, hopefully allow other human beings to enhance their interaction with their world as well. I will discuss the areas in the first three chapters of the book â€Å"The Positive Side of Interpersonal Communication by Thomas J. Socha and Margaret J Pitts. This book is a collection of articles comprised by some of the best people within the communication field. The

Friday, May 8, 2020

The Stage Of The Symphony Orchestra - 960 Words

The stage design was basically musicians sitting in their chairs with the sheet music on a stand in front of them. The conductor placed on a platform in the center of the stage so everyone would be able to see him. The lighting was constant throughout the whole stage. Everyone had the same level of importance The stage set-up was based on what instrument each musician played. There were woodwind, brass, percussion, violin instrumental groups on the stage. In the middle front of everyone on stage was the conductor on a platform. In the Whitewater Symphony Orchestra, starting from the left corner from my perspective was timpani. The middle back of the stage was the clarinet, bassoons, flutes, and oboes. In the middle of the stage was the†¦show more content†¦He received a degree from Western Michigan University and North University. Ramaeker was the winner of the 2011 American Prize in orchestral conducting. Currently he’s a principal conductor of the Ravenswood Communi ty Orchestra and director of orchestras at the University of Wisconsin Whitewater. Also was a music director of the Orchestra of St. Vincent’s and the Hyde Park youth symphony. 3.Choose one of the works you heard. [20 pts.] If the work is a multi-movement composition, you need only discuss one or two movements. Who was the composer? Please provide a biography of the composer. [Note: you needn’t provide volumes, but in most cases, one to two paragraphs is sufficient.] Describe the work: (be certain to include the title of the work and composer), the style and/or stylistic period, form, subject-matter, and other elements we’ve discussed in class, including melody, harmony, form, texture, rhythm, tempo, etc. [As music occurs within a time framework, one can almost always describe what occurs sequentially.] Is there a particular meaning implied in the title which provide insights to the performance of the piece? The work I’ve chosen is â€Å"Concerto in A Major for Clarinet and Orchestra. K.622†, which was composed by Wolfgang Amadeus Mozart. Mozart was born January 1756 in Salzburg,Show MoreRelated The Florida Orchestra’s Program730 Words   |  3 Pages On April 11, 2014 The Florida Orchestra performed Wolfgang Mozart’s Symphony No. 28 in C major, K, 200, David Diamond’s Symphony No. 4, and Johannes Brahms Quartet No.1 for Piano and Strings in G minor at the David A. Straz Center for the Performing Arts, Ferguson Hall in Tampa, Florida. Gerard Schwarz, guest conductor, led the Florida Orchestra for each of the compositions. According to The Florida Orchestra Program the list of performers for the violin is Jeffrey Multer, Nancy Chang, JeffreyRead MoreI Visit My Old High School For Their Annual Spring Musical1228 Words   |  5 Pagesand orchestra. The orchestra generally played 4 pieces Symphony No. 5 by Beethoven, Symphony No. 9 by Beethoven, Beet hoven Symphony No.6, and Tchaikovsky No.6. The orchestra would also be playing other various musical selections for private judges only. The school orchestra was conducted by Sasha Brown who is also a former member of the philharmonic orchestra. Mrs. Brown also helps assess unprivileged teens with music scholarships, and help open up many opportunities for them. The stage was brightlyRead MoreSymphony Orchestra Essay934 Words   |  4 PagesI have never been personally a fan of the romantic orchestra music but going to listen to a concert live is breathtaking. I attended the Fayetteville Symphony Orchestra, Masterpieces concert with music director Fouad Fakhouri performing Igor Stravinsky’s Symphony of Psalms and Gustav Mahler’s Symphony No.1 in D major. There was a full stage of musicians and a complete choir to back it up. The first half of the performance was a complete orchestra of woodwinds, strings, drums, brass, excreta and aRead MoreUtah Symphony and Utah Opera: a Merger Proposal Essay1063 Words   |  5 PagesUtah Symphony and Utah Opera: A Merger Proposal The Utah Symphony (USO) and the Utah Opera (UOC) Merger was a union that was brought forth by the leadership committee at the USO in Salt Lake City. The proposal was an opportunity to strengthen a struggling symphony with a financially sound opera company. Although mergers between opera and symphony companies in the United States had been successfully in the past, the merging of a two major companies had yet to materialize (Delong Ager, 2005, pRead MoreThe Performance Of The Symphony1313 Words   |  6 Pageswatch a symphony before. I have heard them in plays and other performances, but they have never been the main production in something I have seen. It was very interesting to see the structure behind the sound. The amount of people and different instruments all together making a cohesive piece of music was absolutely incredible. There appeared to be well over 50 musicians working together to produce different sounds that fit together so tenaciously. Among the instruments involve d in the orchestra, I noticedRead MoreMusic, The Orchestra, And The Romantic Symphony973 Words   |  4 Pagesconcepts about music in western civilization. The 3 concepts I have learned is elements of music, the orchestra, and the romantic symphony. Theses concept are very interesting to me because I don’t have any type of musical background and I got the chance to learn about how music really started. There are many elements I learn when it comes to making an orchestra and composing a music program. An orchestra is a group of musicians that come together to make background music for a TV show or movie. DuringRead MoreComparing Pronto Musica Played Three Compositions By Ludwig Van Beethoven1035 Words   |  5 PagesVioloncello in C major, Op. 56, which is also known as the Triple Concerto and Symphony No. 8 in F major, Op. 93. For the Triple Concerto, the soloists included Philip Chu as the pianist, Axel Strauss as the violinist and Matt Haimovitz as the cellist. The con cert was conducted by Alexis Hauser, the artistic director of the McGill Symphony Orchestra and of Pronto Musica. The instruments that comprise this chamber orchestra are first violins, second violins, violas, cellos, basses, flutes, oboes, clarinetsRead MoreThe Chicago Symphony Orchestra s Presentation Of Rachmaninov Piano Concerto No. 1 And Schostakovich s Symphony No1133 Words   |  5 Pagesindividual initiatives of composers in relation to the time period. The Chicago Symphony Orchestra provides an avenue for listeners from a wide range of backgrounds to hear and hopefully enjoy the sounds of the past. The two pieces preformed are styles notable from the modern era, both originating in Russia. The Chicago Symphony Orchestra’s presentation of Rachmaninov’ s Piano Concerto No. 1 and Schostakovich’s symphony No. 8 gives insight to the composers and conductors, as well as personal reflectionRead MoreI Attended The University Symphony Orchestra Concert1374 Wor ds   |  6 Pages I attended the University Symphony Orchestra Concert on Sep 30. Being my first ever symphony orchestra concert, the excitement was at its peak. I learned about the concert before so that I could understand a bit more about what is being played and the history of that piece. Reached UCA before time so that I could find a seat for myself and glance through the program book. When I sat down, there were already musicians on stage who were wearing formal black clothes, some of the musicians started workingRead MoreThe Concert Of Mozart s Concerto Symphony867 Words   |  4 Pages On Saturday April 16, 2016, I went with my fiancà © to Jones Hall to see the Houston Symphony perform a classical concert. The concert consisted of two pieces. Mozart’s Violin Concerto No. 3 in G major and Bruckner’s Symphony No. 7 in E major. The orchestra was conducted by Thomas Sondergard from Denmark. The concert lasted for about 2 hours with a 15 minute intermission. Although the concert started a little late, the first piece was Mozart’s Concerto No. 3, which he composed when he was 19. The

Wednesday, May 6, 2020

Technology and learning Free Essays

The modernization of the times led to a startling reality that the world will be crippled without the aid of technology. Technology is becoming more and more of a necessity these days in all aspects of daily living and as such, educational institutions have incorporated this subject in their curriculum because the authorities acknowledged the fact that technology can help attain student objectives and in order to achieve the maximum impact, it must form part of the school’s education curriculum (Neir Tech, 2002). English is a subject that would be greatly enhanced by technology. We will write a custom essay sample on Technology and learning or any similar topic only for you Order Now English is a diversified field in itself that requires self-expression, vocabulary, reading, creativity and innovativeness of the mind. Technology can greatly enhance the students’ learning process when it comes to English because the information that they need is just a few clicks away. The world wide web provides a wide array of information and lectures about all English subjects. For example, a student having difficulty in pronunciation and vocabulary can access the Internet to learn this kind of skill. Students who have been assigned difficult topics for assignment can search the net for all the information that he needs. The teachers can use the technology as aid in teaching not only English but other subjects as well by using highly-powered technology driven lectures that would work best in capturing students’ attention. There are some schools that use technology to breach the barriers of communication. Video conferencing is another technological development that greatly helps educational institutions teach students not only English but other subjects as well. References Neir Tech. 2002.   Strategies for Improving Academic Achievement and Teacher Effectiveness. Retrieved July 3, 2009, from http://www.neirtec.org/products/techbriefs/1.htm How to cite Technology and learning, Essay examples

Tuesday, April 28, 2020

Tom Petty - Wildflowers free essay sample

Tom Petty has been putting out fantastic rock n roll for almost 20 years. His new album, Wildflowers, not only lives up to his standards, but helps set new ones. The primary reason this album is so fantastic is that Petty sticks to his old style of rough guitar and harmonica. You Dont Know How It Feels, the first single and video off the album, shows this style better than any other song. From the introduction, with a piercing harmonica scale to the chorus, Petty crafts a song equal to that of his classics, Refugee and American Girl. The entire album puts forth an image of a warm, rugged outdoorsman. The baseline in Cabin Down Below helps portray this image, and the songs simple chorus of Baby, lets go makes it the kind of song you dont get out of your head for a long time. Many of the songs are traditional Tom Petty songs in the sense of the simple chorus and the loud, mean guitar. We will write a custom essay sample on Tom Petty Wildflowers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This simplicity of the lyrics, mixed with the complexity of the guitar adds to the rugged imagery. From a language perspective, the lyrics may seem a little questionable: Her juju beads are so nice/She kissed my third cousin twice/Im the king of Pomona seems a bit random. But the scratchy voice of Petty singing these is equally as strange, and combined, they create a nice effect. As with all of Pettys albums, he takes a try at some ballad pieces. Dont Fade on Me and Its Good to be King leave a little to be desired, as they are a 360E turn from the other songs. But the title track, Wildflowers works amazingly, with instruments like the harpsichord and harmonium giving the piece a folk sound to go with the Western motif. This song, played with the volume up, produces an image of Petty sitting on a deserted countryside, playing acoustic guitar, with the sun shining down as hard as possible. Petty sings You belong among the Wildflowers/You belong somewhere close to me/Far away from your trouble and worry/You belong somewhere you feel free, and his lyrics come to life. For three short minutes, your worries and troubles actually do disappear, and warmth fills your body. It is a remarkable feeling. Long ago, Tom Petty proved he had the skill and talent to make it in the rock n roll industry. Unlike many musicians, he continues to craft his music and to allow this talent to show through. Wildflowers is a step forward for Petty, but is also a flash of the past; it brings memories of time-honored songs and has some instant classics on it as well

Thursday, March 19, 2020

Understanding Dinosaur Combat

Understanding Dinosaur Combat In Hollywood movies, dinosaur fights have clear winners and losers, carefully demarcated arenas (say, an open patch of scrubland or the cafeteria in Jurassic Park), and usually a bunch of scared-out-of-their-wits human spectators. In real life, though, dinosaur fights were more like confused, chaotic bar brawls than Ultimate Fighting matches, and rather than persisting for multiple rounds, they were usually over in the blink of a Jurassic eye. (See a list of the Deadliest Dinosaurs, as well as Prehistoric Battles featuring your favorite dinosaurs, reptiles, and mammals.) Its important at the outset to distinguish between the two main types of dinosaur combat. Predator/prey encounters (for example, between a hungry Tyrannosaurus Rex and alone, juvenile Triceratops) were quick and brutal, with no rules except kill or be killed. But intra-species clashes (say, two male Pachycephalosaurus head-butting each other for the right to mate with available females) had a more ritualistic aspect, and rarely resulted in a combatants death (though one presumes serious injuries were common). Of course, in order to fight successfully, you need to be equipped with suitable weapons. Dinosaurs didnt have access to firearms (or even blunt instruments), but they were endowed with naturally evolved adaptations that helped them either to hunt down their lunch, avoid being lunch or propagate the species in order to restock the global lunch menu. Offensive weapons (like sharp teeth and long claws) were almost exclusively the province of meat-eating dinosaurs, which preyed on one another or on gentler herbivores, while defensive weapons (like armor plating and tail clubs) were evolved by plant-eaters in order to fend off attacks by predators. A third type of weapon consisted of sexually selected adaptations (such as sharp horns and thickened skulls), wielded by the males of some dinosaur species in order to dominate the herd or compete for the attention of females. Offensive Dinosaur Weapons Teeth. Meat-eating dinosaurs like T. Rex and Allosaurus didnt evolve big, sharp teeth merely to eat their prey; like modern cheetahs and great white sharks, they used these choppers to deliver quick, powerful, and (if they were delivered in the right place at the right time) fatal bites. Well never know for sure, but reasoning by analogy with modern carnivores, it seems likely that these theropods aimed for their victims necks and bellies, where a strong bite would cause the most damage. Claws. Some carnivorous dinosaurs (like Baryonyx) were equipped with large, powerful claws on their front hands, which they used to slash at prey, while others (like Deinonychus and its fellow raptors) had single, oversized, curved claws on their hind feet. Its unlikely that a dinosaur could have killed prey with its claws alone; these weapons were probably also used to grapple with opponents and keep them in a death grip. (Bear in mind, however, that huge claws dont necessarily connote a carnivorous diet; the big-clawed Deinocheirus, for example, was a confirmed vegetarian.) Eyesight and smell. The most advanced predators of the Mesozoic Era (like the human-sized Troodon) were equipped with large eyes and relatively advanced binocular vision, which made it easier for them to zero in on prey, especially when hunting by night. Some carnivores also possessed an advanced sense of smell, which enabled them to scent prey from far off (though its also possible that this adaptation was used to home in on already-dead, rotting carcasses). Momentum. Tyrannosaurs were built like battering rams, with enormous heads, thick bodies, and powerful hind legs. Short of delivering a fatal bite, an attacking Daspletosaurus could knock its victim silly, provided it had the element of surprise on its side and a sufficient head of steam. Once the unlucky Stegosaurus was lying on its side, stunned and confused, the hungry theropod could move in for the quick kill. Speed. Speed was an adaptation shared equally by predators and prey, a good example of an evolutionary arms race. Since they were smaller and more lightly built than tyrannosaurs, raptors and dino-birds were especially quick, which created an evolutionary incentive for the plant-eating ornithopods they hunted to run faster as well. As a rule, carnivorous dinosaurs were capable of short bursts of high speed, while herbivorous dinosaurs could sustain a slightly less brisk pace for a longer period of time. Bad breath. This may sound like a joke, but paleontologists believe that the teeth of some tyrannosaurs were shaped so as to purposely accumulate shreds of dead tissue. As these shreds rotted, they bred dangerous bacteria, meaning any non-fatal bites inflicted on other dinosaurs would result in infected, gangrenous wounds. The unlucky plant-eater would drop dead in a few days, at which point the responsible Carnotaurus (or any other predator in the immediate vicinity) chowed down on its carcass. Defensive Dinosaur Weapons Tails. The long, flexible tails of sauropods and titanosaurs had more than one function: they helped to counterbalance these dinosaurs equally long necks, and their ample surface area may have helped dissipate excess heat. However, its also believed that some of these behemoths could lash their tails like whips, delivering stunning blows to approaching predators. The use of tails for defensive purposes reached its apex with the ankylosaurs, or armored dinosaurs, which evolved heavy, macelike growths at the ends of their tails that could crush the skulls of unwary raptors. Armor. Until the knights of medieval Europe learned to forge metallic armor, no creatures on earth were more impervious to attack than Ankylosaurus and Euoplocephalus (the latter even had armored eyelids). When attacked, these ankylosaurs would plop down onto the ground, and the only way they could be killed was if a predator managed to flip them onto their backs and dig into their soft underbellies. By the time the dinosaurs went extinct, even titanosaurs had evolved a light armored coating, which may have helped fend off pack attacks by packs of smaller raptors. Sheer bulk. One of the reasons sauropods and hadrosaurs attained such enormous sizes is that full-grown adults would have been virtually immune to predation: not even a pack of adult Alioramus could hope to take down a 20-ton Shantungosaurus. The downside to this, of course, was that predators shifted their attention to easier-to-pick-off babies and juveniles, meaning that out of a clutch of 20 or 30 eggs laid by a female Diplodocus, only one or two might manage to reach adulthood. Camouflage. The one feature of dinosaurs that rarely (if ever) fossilizes is their skin colorso well never know if Protoceratops sported zebra-like stripes, or if Maiasauras mottled skin made it difficult to see in dense underbrush. However, reasoning by analogy with modern prey animals, it would be very surprising indeed if hadrosaurs and ceratopsians didnt sport some kind of camouflage to cloak them from the attention of predators Speed. As mentioned above, evolution is an equal-opportunity employer: as the predatory dinosaurs of the Mesozoic Era become faster, so do their prey, and vice-versa. While a 50-ton sauropod couldnt have run very fast, the average hadrosaur could rear up onto its hind legs and beat the bipedal retreat in response to danger, and some smaller plant-eating dinosaurs may have been capable of sprinting at 30 or 40 (or possibly 50) miles per hour while being chased. Hearing. As a general rule, predators are endowed with superior sight and smell, while prey animals possess acute hearing (so they can run away if they hear a threatening rustle in the distance). Based on an analysis of their crested skulls, it seems likely that some duck-billed dinosaurs (like Parasaurolophus and Charonosaurus) could bellow to each other over long distances, so an individual hearing the footsteps of an approaching tyrannosaur would be able to warn the herd. Intra-Species Dinosaur Weapons Horns. The fearsome-looking horns of Triceratops may only have been secondarily intended to warn away a hungry T. Rex. The position and orientation of ceratopsian horns lead paleontologists to conclude that their main purpose was in dueling with other males for dominance in the herd or breeding rights. Of course, unlucky males might be wounded, or even killed, in this processresearchers have unearthed numerous dinosaur bones bearing the marks of intra-species combat. Frills. The giant head ornaments of ceratopsian dinosaurs served two purposes. First, oversized frills made these plant-eaters look bigger in the eyes of hungry carnivores, which might opt to concentrate on smaller fare instead. And second, if these frills were brightly colored, they could have been used to signal the desire to fight during mating season. (Frills may also have had yet another purpose, as their large surface areas helped to dissipate and absorb heat.) Crests. Not quite a weapon in the classic sense, crests were protrusions of bone most often found on duck-billed dinosaurs. These backward-pointing growths would have been useless in a fight, but they may well have been employed to attract females (theres evidence that the crests of some Parasaurolophus males were larger than those of the females). As mentioned above, its also likely that some duck-billed dinosaurs funneled air through these crests as a way of signaling to others of their kind. Skulls. This peculiar weapon was unique to the family of dinosaurs known as pachycephalosaurs (thick-headed lizards). Pachycephalosaurs like Stegoceras and Sphaerotholus sported up to a foot of bone on the tops of their skulls, which they presumably used to head-butt one another for dominance in the herd and the right to mate. Theres some speculation that pachycephalosaurs may also have butted the flanks of approaching predators with their thickened domes.

Tuesday, March 3, 2020

5 Alternatives to Hyphenating Phrasal Adjectives

5 Alternatives to Hyphenating Phrasal Adjectives 5 Alternatives to Hyphenating Phrasal Adjectives 5 Alternatives to Hyphenating Phrasal Adjectives By Mark Nichol The default method for communicating to the reader that a phrase preceding a noun is a single entity modifying that noun is to hyphenate the word string together: â€Å"They agreed that a plug-and-play functionality was most desirable.† Depending on the exact wording, the relationship of words preceding a noun to that noun is more or less transparent, but in this sentence, for example, omission of hyphens (â€Å"They agreed that a plug and play functionality was most desirable†) might lead a reader to comprehend that the sentence means â€Å"They agreed that a plug was desirable, and play functionality was desirable, too.† (But why, then, the reader asks, is there a singular verb? Confusion ensues.) Regardless of the variable clarity from one sentence to another, the hyphenated phrasal adjective is the default setting. Hyphenation, however, is only one of several strategies for linking an extended phrasal adjective; several special cases exist. Here are some other approaches depending on those variables: 1. Quotations The key phrase in â€Å"Her ‘Do you think I’m stupid?’ glare stopped him in his tracks,† for example, could be expressed as a hyphenated string of words (â€Å"Her do-you-think-I’m-stupid? glare stopped him in his tracks†), but this strategy fails to exploit the narrative power of prompting the reader to imagine the woman voicing her indignant comment. On a more mechanical note, because the question mark applies to the entire phrase, not just to stupid, the question mark tacked on to the last word of the hyphenated string is awkward. But don’t hyphenate between stupid and the question mark, either; omit hyphens and use quotation marks to link the phrase. Use your judgment with this approach, though: The simple phrasal adjective in â€Å"She shot him a come-hither look,† for instance, should not be enhanced by quotation marks, because a person is unlikely to actually use those words. 2. Composition Titles An italicized composition title used to modify a noun needs no other treatment to indicate that it is all of a piece: â€Å"I bought the How the Grinch Stole Christmas gift pack.† (If the phrasal adjective refers to a component of a composition, such as an episode or a chapter, which requires quotation marks, these marks similarly serve to group the elements of the component title: â€Å"The ‘Ocean Deep’ episode of Planet Earth is my favorite part.†) If, however, the title is further modified, as in â€Å"The Wuthering Heights-like plot is too transparently derivative,† the additional element should be attached to the title with an en dash or with a simple hyphen, if the site (like this one) or the print publication employs hyphens for this usage instead. 3. Signage Enclose signage wording or text on similar displays in quotation marks, using title case, when employing it as a phrasal adjective: â€Å"The protestor caught breaking a window at the Nike store was wearing a ‘Just Do It’ T-shirt.† 4. Foreign Phrases When using a foreign phrase not adopted into English (and therefore not appearing in the dictionary) as a phrasal adjective, just as with italicized composition titles, no further treatment is necessary: â€Å"Their grand monde pretensions amused him.† If the phrase has been naturalized, it still needs no hyphenation or other treatment, because it’s a standing phrase: â€Å"She knew the mea culpa moment was coming.† 5. Proper Names Proper names used as adjectives require no hyphenation or quotation marks; capitalization in common signals their unity: â€Å"The Occupy Wall Street protest has gone nationwide.† But if an additional modifying word is associated with such a construction, connect it to the proper name: â€Å"Analysis of other Occupy Wall Street-type movements is instructive.† (See section 2 above about hyphenating such constructions.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsWhenever vs. When EverJanuary 1 Doesn't Need an "st"

Sunday, February 16, 2020

HIV Essay Example | Topics and Well Written Essays - 1250 words - 2

HIV - Essay Example This results in the further marginalization of these groups as a result of the stigma that is associated with people who are affected by this disease. They are thus, doubly oppressed as they have to face oppression as a result of their class and their medical condition. In some cases, the situation is complicated by issues of ethnicity. This paper shall look at such details as they are found in Unity Dow’s novel Far and Beyond and Beauty’s Gift by Sindiwe Magona. The paper shall look at how the issues of race and class influence and inform the analyses that these two writers make of the problem of HIV/AIDS. The sensitivity with which the issues of how the two problems interact, is handled, shall be looked at in the paper. The paper shall also look at the complex nature of this interaction. Unity Dow’s novel, Far and Beyond, looks at the condition of women in Botswana. It is the condition of such women who are indoctrinated into believing that they are inferior to men that the novel analyses. This position is complicated by the fact that the women of this community often have to fight against diseases and medical conditions on their own as well. The novel delves deep into the family of Mara where she and her children are faced with the burden of dealing with social marginalization and the problems that are a part of living with AIDS. What the novelist hints at is the fact that in such a society, it is difficult to deal with issues such as medical care when the main preoccupation of the people who are victims is to fight off poverty. In such situations, one also needs to analyse the fact of whether such conditions of poverty are not engendered by a lack of opportunities that are a chronic problem in countries such as Botswana. Such conditions of underdevelopment also lead to problems within the legal and social frameworks for

Sunday, February 2, 2020

Impact of EU Enlargement Essay Example | Topics and Well Written Essays - 1250 words

Impact of EU Enlargement - Essay Example Government expenditures needed to meet the cost of the EU regulations will also necessitate greater debt and higher taxes. As published by EU Observer, a daily newspaper in Brussels, the large expenses involved in accession, the new member states may have to ask private or public financial institutions for money and further the government may also have to adopt economic measures such as increasing taxes.(Marian L. Tupy, 2000:2) The fifth enlargement in 2004 was long awaited enlargement of EU which began in 1998 and culminated with the agreement of intergovernmental conference in Nice 2000, according to which Poland became signatory to the Nice Treaty in February 2001 and joined the EU in May 2004.(Poland and the issues surrounding EU Enlargement, 2004)2 Hanska (2008:3) in her paper work stated that Poland, from the geographical point of view is the sixth largest and one of the most populous countries within the EU and, because of this, considers itself as one of the more powerful member states at the same time.3 Polish society is one of the most pro European societies in the European societies in... sh people supported European Integration during 20034 referendum and polish membership in the EU because all the EU institutions were perceived by Polish people who were effective and less corrupted. The Polish supported the integration because they perceived the EU accession as strategic goal for Poland and majority of the society viewed it as inevitability. Even the polish farmers realized that EU integration is worth its promise and that it was real because of its subsidiaries. The EU integration opened labor markets which allowed getting legal works in countries like France, Netherlands and Italy. Prezmek Jaron (n.d.) analyzed that the accession has given international education opportunities for the Polish as other European member states, which was not permissible prior to the accession. And EU budget provides Poland with a chance to become the biggest beneficiary of EU financial support. The most important dimension of EU integration is possibility of traveling across Europe wi thout passport.5 Poland after EU accession possesses completely new political reality with their first ever election of Parliament and President in 2005 since 1989. (Prezmek Jaron, n.d) Poland is an important country with EU because of its size, geo-political position and its market. According to the data of Institute of Public Affairs, in the year 2006, 36 % of the respondents agreed that integration with EU brings personally more benefits than losses as compared to 27% in 2004 and 2005 respectively. While 28% (2006) agreed with as many losses as benefits compared to 32% (2005) and 29% (2004). And 16% (2006) gave consent to more losses than benefits against 23% (2005) and 23% (2005). While some of the remaining respondent's were not sure and others found it difficult. (Lena Kolarska Bobi

Saturday, January 25, 2020

Marketing Plan for a New Sim Card

Marketing Plan for a New Sim Card This marketing plan is designed for the launch of a sim card that is inserted into the phone. The sim card will then save all the data onto the card and will allow taking the card out and placing inside computer/laptop. Then it will be able to make calls, text and download items onto the sim card via the computer. It would be perfect if the phone battery ran out and need to make an urgent call. Mobile phones have turned from being a luxury item to now being considered an essential to have. This is one of the main reasons why there is need of such a product that is placed in such reliant on market. In 2009 1.2billion mobile phones where sold worldwide and during the last quarter 340million units were sold which was a year over year increase by 8.3%. This plan outlines in the following pages, a renewed vision and strategic focus of what it will take to run a successful and profitable communication service. A careful evaluation of the weekly customer flow and communication schedule served as the foundation for this analysis and the following marketing plan. The product will be sell business to business but to gain more market share the direct user will be targeted. The product will be sold through various mobile companies like Samsung and dell. Vision:- The vision is to capture the market in U.K and after some years and gaining customer loyalty launch it around the globe also to position the product as user friendly and cheap. Competitive Advantage:- Product is offering a unique service which is very easy to avail and easy to use. Sim phone card have the ability to make calls as well as store data as much as 64 GB.This is a unique product no other product have offered this service before. Production:- Production process will be outsourced to the with Giesecke Devrient.One of the main producers of sim cards in the world is the company Giesecke Devrient they have 13 worldwide production locations Dulles, USA Mexico City, Mexico Sao Paolo, Brazil Johannesburg, South Africa Wembley, UK Munich, Germany Barcelona, Spain Moscow, Russia Istanbul, Turkey Cairo, Egypt Huangshi, China Singapore Knoxfield, Australia The company handles and creates any type of Sim card required for your phone. They start the process with art work design followed by the creation of the Sim card body i.e. size and shape. Once the Sim card is then created they will then package the product and send it to either ourselves or the company we are selling it To.The Company ensure that we ourselves are in complete control of the decision making, in the production of the sim card. One of the main factors we chose this company to work alongside is that they have locations spread across the globe and more importantly one situated in Wembley England. Current Market Situation:- The current situation of market can be predict from these tables that mobile phone usage is increasing day by day and there is a lot of scope in telecom industry. UK Mobile Operator Statistics and Market Share Five mobile network operators are indentified in the UK by  The Worldwide Directory of Mobile Network Operators 2008. The UK market consists of 4 geopolitical areas, namely England, Scotland, Wales and Northern Ireland. For mobile phone purposes, various islands also have their own operators, such as the Isle of Man (located in the Irish Sea between North West England and Ireland); and the Channel Islands, notably Jersey and Guernsey. At the end of 2007 the UK had some 73.1 million mobile subscribers, which represented 9 percent of the  European mobile subscriber market. IE Market Research Corp.  in its  United Kingdom Mobile Operator Forecast reported that the overall subscriber base in UK is still increasing, and the number of total subscribers will change from our projected 75.9 million in 2008 to 78.0 million in 2010, with wireless penetration expected to reach 126.0% in 2010. The five primary operators are  3 UK,  Orange,  T-Mobile,  Telefonica O2  and Vodafone. In addition there are a number of  Mobile Virtual Network Operators (MVNO), the  MVNO Directory  claims there are some 41 organizations active in the sector. These range from conventional MVNOs through to resellers, and include well-known names such as  Virgin Mobile  and  Tesco.   Source:  The Worldwide Directory of Mobile Network Operators 2008 c. 2008 Vodafone  currently (1Q 2008) has the largest UK market share with 25.4% of the market.  Vodafone watch  provides an intimate snapshot of Vodafone, with SWOT, political analysis, market share, activities, communication opportunities, threats, political factors, company background and structure, management, revenue, market segmentation, market research on its peers, with a focus on Vodafone UK, its market share, and resumes of the Vodafone annual reports all presented in one handy monthly newsletter format! Source:  The Worldwide Directory of Mobile Network Operators 2008 c. 2008 Telefonicas O2  is a vibrant No. 2 in the market, only losing the the lead position in 3Q 2007. O2 is part of the Telefonica Group, and a new report -  The Telefonica Report 2008: Strategy and Outlook 2008-11   provides timely analysis and insight into Telefonica short- to medium-term strategy, incorporating a SWOT-type review. From Telefonica future strategy perspective, the report covers the four-year period from 2008 to 2011. Source:  The Worldwide Directory of Mobile Network Operators 2008 c. 2008 T-Mobile  takes third place in this highly competitive market. To learn more about T-Mobile, and its home market,  (The German Telecommunications Report 2008)  has been researched at source and features latest-available data covering all headline indicators; 5-year industry forecasts through end-2012; company rankings and competitive landscapes covering leading multinational handset manufacturers and equipment vendors, domestic fixed-line and mobile operators, and analysis of latest industry news, trends and regulatory developments. This shows that the 3 is the most growing mobile service company. SWOT analysis:- Strengths In a market which is increasing in customers Technology has risen, in 1995 0.4% of the population used the internet and technology and from September 2010 a total of 28.8% of the worlds population are technology users. http://www.internetworldstats.com/emarketing.htm Very unique and there is no other item that can do this Great for business men/women that travel a lot Heading into a market where new technology is being produced every month Apple are fetching out a iphone 3G and google are fetching out the new Nexus S http://www.google.co.uk/nexus/ http://www.apple.com/uk/iphone/compare-iphones/ Weaknesses In a very competitive market Will have to wait for new forms of phones a0nd laptops out for it to work Opportunities We are able to widen our product onto other phone companys We are able to advance our product if it is successful at the beginning Threats Potentially new technology could provide a better service than our product Future financial crisis could mean the pricing of the product could move up and down drastically PEST Analysis:- Political new government put in place could affect the price of the of items such as mobiles Economic With the current economic crisis that has occurred it has had a major effect on the price of products. This could make the pricing on the product very difficult. Potential items in the market could make pricing very difficult Consumer spending, less disposable income Social Behaviour towards our product Can everyone afford it Fits well with work and leisure times Technological Our product is in a very competitive technological market i.esim cards, USB and mobiles Will be sold separate from the phone and will be sold in Phone shops such as Phones 4 u. To increase the range of where we sell the product we will also sell it in computer stores alongside mobiles phones. The internet is also an aspect in which we will sell the product. Branding and Labeling:- The product will be branded as cheap and the name will be easy sim card and it will be label as go easy do easy Pricing strategy http://marketingteacher.com/lesson-store/lesson-pricing.html Price Skimming- Charge a high price because you product a substantial competitive advantage. However, the advantage is not sustainable. The high price tends to attract new competitors into the market, and the price inevitably falls due to increased supply. Manufacturers of digital watches used a skimming approach in the 1970s. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented. Product Bundle pricing:- Here sellers combine several products in the same package. This also serves to move old stock. Videos and CDs are often sold using the bundle approach. Nokia n96 has memory card storage of 32 GB largest for phone (hold 7000 songs) Average price for 32 GB Kingston USB range between  £25 to  £150 for quality Average selling price:  £30 Boston matrix http://marketingteacher.com/lesson-store/lesson-boston-matrix.html We are a problem child because: These are products with a low share of a high growth market. They consume resources and generate little in return. They absorb most money as you attempt to increase market share. Hopefully become a star once we make a profit. The integrated production process starts with the artwork design, which is followed by the manufacturing of the card bodies, chip embedding, personalization, and the packaging and mailing of the cards. With GDs total fulfilment services, we handle the complete SIM supply chain on behalf of the network operator, i.e. every step from the transfer of the operators purchase order data to production to delivery. This process also covers GDs implementation of the most original packaging variations, e.g. a combination of mobile phone plus marketing material plus voucher plus SIM card plus CD-ROM or such. This can also encompass conducting an inspection of the goods received as additional packaging components. Delivery can be made either directly to final customers or to stores. Network operators can access inventory information as well as order status online from GD. They can also completely integrate GDs total fulfilment services into the network operators existing materials management system. Promotion:- To promote our product and to penetrate the market we will advertise it with different ways. For first 6 month magazine and newspaper, if we make a profit then look to then advertise on TV.Increase awareness in 70% of target market within 3months time period Enhance perception of superiority within 3 months time period. This is how the budget will be allocated to various fields to advertise. Advertising Objectives To position product as user friendly. To strengthen image of product in consumers mind. To create continuity within campaign. To differentiate product by our competitors. Advertising will be done by various ways some of those are below Print layouts and copy Radio scripts Television storyboards Theme lines, art, package designs, illustrations, and so on Brochure or catalog layouts Outdoor board designs Advertising specialties Sales promotion ideas Internet ads Market Segmentations:- Market will be segmented into 6 different groups Group 1: Group 2:    Age 25-45 Age 35-55 Sex Male Sex Female Income  £50,000  £100,000 Income  £75,000- £150,000 Education College Graduate Education Associates Race All Race Caucasian Social Class Upper Class Social Class Upper-class Family Size 3-4 Family Size 4-5    Geographical: Geographical: Group 3: Group 4: Age 25-55 Age 35-55 Sex Female Sex Female Income  £75,000  £170,000 Income  £15000  £25000 Education College Graduate Education Some College Race All Race All Social Class Upper Class Social Class Middle Class Family Size 2-3 Family Size 4-5    Geographical: Geographical: Product User: 1st Time Buyer Product User: Loyal to Brand Lifestyle: The Good Life Lifestyle: Soccer Mom Group 5: Group 6:    Age 45-65 Age 35-55 Sex Male Sex Both Income £50,000  £100,000 Income  £75,000  £150,000 Education Some Graduate School Education Associate Race Caucasian Race African American Social Class Middle Class Social Class Upper Class Family Size 3-4 Family Size 4-5 Target Market:- Target market will be the people aged 25-45 and middle and upper class of society more business orientated people, who travel a lot and will need constant communication access.

Friday, January 17, 2020

Advantages And Disadvantages Of Social Networking Essay

The world of technology and communication has changed rapidly during this millennium era. We can not avoid that and as a matter of fact we will be lag behind if we do not follow it. Information Communication and Technology or ICT has become the major role to bring the world into a more modern and develop. ICT has also shaped the world to be more dynamic than ever before.†¨The world of education get the effect on the rapid changes of ICT. Education now have to adapt with the ICT, if not then there will create gap within education and the society. The education world now is also getting more improve by using ICT. Social Networking or Social Media such as facebook, twitter, WhatsApp and other alike is also product of the development in ICT. Not many people realise that social media that are used by so many people in the world can be used for language learning.†¨Social media provides the learner with the possibility of participating in actual, real-time, relevant conversations taking place online, and practicing the target language with or without the help of an experienced teacher by his or her side. However there are some advantages and disadvantages of using social networking for language learning. This article tries to present the role of social networking in education and to know the advantages and disadvantages of it. Read more:  Social networking advantages and disadvantages essay Though, there are many opinion regarding the topic, this article would like to limit on the advantages and disadvantages of social networking in english language learning.†¨The social networking sites focus heavily on building online communities bound together with common interests or activities. Thereby provide them with tools that help them to do so. In the field of education social networking sites encourage students to engage with each other and to express and share their creativity. Social media is also one good way for students to gain knowledge which can be from outside their classroom activities. So many social media they can share and discuss many things related to their need of particular knowledge with others practically.†¨With Social networking can create a better English communicative environment for students, they do not have to go to the country where the mother tongue of English is, they just connect to the internet and interact with people from English spea king countries. And they do not need to meet physically, and it also improving the efficiency of class teaching. English teaching can make the lessons more effective and efficient. Many social networking sites offers the users many applications  that make them easy to get any benefit including in english language learning. The most important feature of the social networking site is the ability to give and receive feedbacks. If this feature was not there, the world of social networking would not what it is today. Any content that you post instantly starts receiving comments, likes, reviews, opinions, and additional information on that topic . By doing this, it can create discussions, sharing ideas and other communicative skills which use english as the language in the discussion.†¨Social networking can encourage students to upload images or videos related to the courses. Some teachers even ask their students to upload their essays and assignments on the net, analyse the feedback, and write a better one for the final class essay. It is very good activity and the process or learning and teaching will run smoothly without any barriers of place and time.†¨Beside advantages of social networking in education, there are also some advantages of social networking in language learning. Many researchers has conducted research on this matter and many of them conclude that social networking can be subjected to crime especially to the youth or students. Because social networking offers the users to communicate each other without any boundaries that will be used by the bad people to to do crime to the others.†¨By using social networking people who is next to us because we are too busy with online internet or people who are far away becomes near because of this social networking. It means that, though the students are sitting close to each other but they are busy with their gadgets so, it is lack of social interactivity in the real life.†¨Networking websites can make people or especially students become very addictive. People spend more and more time at computer with makes them isolated from real life. They are wasting time at checking purposeless posts and informations. Thinking just about virtual world they can’t focus on anything and have problems at school or work.†¨In the term of language proficiency, many young people write broken english words which are not found in English dictionary. Some of the use abbr eviation which sometime confusing to the others. Such as they use ‘text language’ in their normal day to day vocal, saying things like ‘lol’ (laugh out loud).†¨Because mostly social networking using written context message, so sometimes students face  many problem when they are told to speak correct and professional English. Some are not able to form correct sentences on the spot and after making a mistake, the whole flow of the sentence and conversation breaks apart. Social networking sites, â€Å"can be a potential risk for teachers as some applications allows users to communicate† and â€Å"the content can lead to discrediting or slanderous messages†. It can be happens to the teacher when they are not so aware with the threat of social networking to them. The teacher need to concern and sometimes the teacher are not so well understand about the use of social media and its advantages in the teaching and learning. And the teacher should be good in selecting the content materials if not the learning process will be just useless.†¨Social networking can also be subjected to an on line bullying. It may happens when a students make or post bad things, and he does not realize that it can be used by other friends at school to embarrasse him. Of course it will create bullying among the students.†¨Ã¢â‚¬ ¨There are some advantages and disadvantages of using social networking in education including in English language learning. It ca n encourage students to engage with each other and to express and share their creativity and can create a better English communicative environment for students. Oh the other hand, social networking is lack of humanitarian aspects and create confusing language because using slank words or abbreviation which are not found in English dictionary. Advantages and Disadvantages of Social Networking Essay Social networking sites have become extremely popular among the youth as well as the professional people. Keeping in mind, the growing popularity of these sites and the effect it has and the benefits that it brings along, it can be easily predicted that its popularity is sure to grow much more. The social networking websites are more like the virtual meeting places where people can just chill and hang out with friends. They can discuss on different topics, share information, and exchange files and pictures. We admitted the fact that using social networking is one way to enhance our social interaction with other people. Because of our technologies there are many ways that can help our works faster and easier. However, everything has a positive and negative side. Similarly, the social networking sites are also made up of their set of advantages and disadvantages; it is a one way to communicate our distant relatives or families, it’s a big help for the people who needs jobs especially there are online jobs offered in social networking and also it’s a way for some students who wants to finish their study due to their personal problems because there are many distance learning here in social networking. But among those advantages we can get from social networking, there are still many disadvantages that can affect to the users. Students are the one who are really affected for the disadvantages of social networking. According to the some surveyors many students are addicted to some social networking. That can lead them not to go to their classes’ hours. There are some social networking’s that are prohibited for minor children. Because of that, the cases now for the minor children like harassment, rape and etc. are getting higher. Because some are getting influence by what they have saw or learned from that social networking. In using social networking, it must be minimal and the users should know how it affects to her /his life so that there will be no regrets at the end. Do whatever you want as long as it can lead you on a better way and a peaceful life. Advantages and Disadvantages of Social Networking Essay  « Vocabulary and Grammar – An Elementary lesson for CELTA trainees at CELT Athens What steps are part of the process of designing a syllabus? What knowledge & skills do teachers need?  » The Advantages and Disadvantages of Social Networks for Language Teachers Does this look familiar To –ing or not to –ing†¦Ã¢â‚¬ ¦that is today’s question! One of my students asked me last month why we use the –ing form for blogging, networking, computing†¦..Good question! My answer? Because technology is constantly changing and plus usually these actions are constant, happen often, plus they are amusing but can be annoying – so we use the present continuous form†¦. On Wednesday 18 January, #ELTchatters wished each other a Happy New Year and got their teeth into a very stimulating chat. As language teachers, do we find these social networking platforms and services amusing or annoying Our students are already using a wide-range of social network sites and teachers are beginning to familiarize themselves with such sites, to keep up with technology but more importantly, to discuss and exchange ideas and develop as teachers. We read and write blogs, visit forums, develop Nings and Wikis, all of which are constantly changing and being updated. The #ELTchat itself is proof of this†¦.it’s fast, furious, fun and educational! We have joined ther World of Technology, for good or for bad? By the way, did you know that if Facebook was a country, it would be the third largest country in the world!!! So in the ELT world, here are the main themes from the discussion. Advantages: * There will be more pro chatters tonight as most members are keen SN users. * #ELTCHAT is one of the major advantages of SNs for teachers. * SNs have radically changed teachers’ lives. We will never feel alone again. * Facebook has become a professionally developing site rather than just a social network. * SN has revolutionized the way we think and opened wider perspectives. * SNs are global and 24/7. * SNs should be harnessed by 21 century teachers with enthusiasm. * Use Facebook for personal contacts and Google+ for PD. * SNs are an extension of staffroom chats with links, banter and discussions. ‘Virtual staffroom†. * #ELTchat is great as it is an ‘outer of class collaboration’ discussion, as few teachers in the workplace know how to collaborate. * SNs create friends which lead to face to face meetings. * Share worksheets/mind maps for students, time-saving. * Twitter tags can inform parents’ of students’ progress. * Non-native teachers are also exposed to real language in the modern world. * SNs, like Twitter and #ELTchat are energizing! Plus, through #ElTchat, you find more people to follow! So, start following!!! Disadvantages: * All SNs are time-consuming. * Some teachers find SNs too daunting to tackle. * SNs can become addictive. They can take over your life, leaving little time for family and friends. Knowing when to stop is crucial – try to switch off! * Replication of themes from one SN to another is annoying. * Students become obsessed in finding their teachers on FB and intrude in teachers’private lives. * Privacy issues with FB AND Twitter – do not accept people you don’t know or protected accounts on Twitter. * Tweetdeck often has technical problems. Mentioned sites, platforms and services worth checking out: * http://www.edmod Secure Social Networking for Teachers * http://moodle.org/Moodle is a Course Management System (CMS), also known as a Learning Management System (LMS) or a Virtual Learning Environment (VLE). It is a Free web application that educators can use to create effective online learning sites * http://www.blackboard.com/ Blackboard helps clients enrich all aspects of the education experience by engaging and assessing learners, making their daily lives more convenient and †¦ * http://www.collaborizeclassroom.com/ is a free online collaborative education platform that allows students and teachers to transcend the boundaries of their physical classroom to engage in an online collaborative  learning environment. * http://bloggerindraft.blogspot.com/2011/08/introducing-google-scribe-in-blogger.html-an aid to write your blog! * http://aplanet-project.org/ Autonomous Personal Learning Networks For Teachers * http://www.scoop.it/t/interactive-teaching-and-learningExploration of engaging learning spaces and technologies that suppo rt them. * http://www.evernote.com/ Remember everything! * http://www.diigo.com/ To collect, highlight and remember those bookmarks! The chat went on to discuss the issue of coping with lack of time and organizing information and links shared. This lead to a variety of suggestions for bookmarking and who prefers Twitter, FB, Google+. Everyone had their own opinion! A blog challenge was proposed: @esolcourses: Best method for organizing #ELTchat bookmarks! Choose one and demo! As ever, there were some great links shared: * http://t.cohttp://evasimkesyan.edublogs.org/2012/01/18/evo-digitalstorytelling4kids-and-the-tool-of-the-week//JBbayIuc * http://learningfundamentals.com.au/wp-content/uploads/Focus.jpg How to focus in times of distraction. Excellent mind map presentation! * http://cybraryman.com/facebook.html All you need to know about SN s and your students. * http://www.telegraph.co.uk/education/educationnews/8142721/Social-networking-teachers-blame-Facebook-and-Twitter-for-pupils-poor-grades.html * http://educationland.wordpress.com/my-worksheets/http://educationland.wordpress.com/worksheets/http:/www.facebook.com/pages/Education-Land/221436857914023http:/t.co/gzX8zGIR Share worksheet and ideas! That’s the summary folks! I would like to add that I didn’t mention specific names on the summary as so many people commented on this chat, so there is something from everyone!! Thanks for another energy-boosting, informative chat! Happy Social Networking!!!