Global Review Of Market Entry Strategies Economics Essay

Worldwide Review Of Market Entry Strategies Economics Essay At the point when a firm will investigate an outside market, the decision of the best method of section is chosen by the organizations development technique. The principle point of each business association is to set up itself in the worldwide market. Hence, the procedure calls for building up a successful worldwide showcasing technique so as to distinguish the global chances, investigate assets and abilities, and use center capabilities so as to all the more likely execute the general universal systems. The choice of how to enter an outside market can significantly affect the outcomes. Organizations can venture into outside business sectors by means of the accompanying four instruments: trading, permitting, joint endeavor and direct speculation (Meyer, Estrin, Bhaumik, and Peng, 2008). Every one of them have their preferences for the firm to investigate just as disservices which must be considered by the organizations top administration. What section mode that a global organization picks has suggestions for how much assets the organization must focus on its remote activities, the hazard that the organization must bear, and the level of control that the organization can practice over the procedure on the new market. (Zekiri and Angelova,2011, pp 576) 1.1.1 Global Review of Market Entry Strategies Taylor, Zou and Island (1998) directed an investigation on an exchange cost point of view on remote market passage methodologies of USA and Japanese firms and reasoned that few exchanges costs influenced the dynamic of market section mode for the US firms however didn't influence the market passage mode for Japanese firms. Meyer, Estrin, Bhaumik, and Peng (2008) directed an examination on Institutions, Resources, and Entry Strategies in Emerging Economies to explore the effect of market-supporting establishments on business techniques by investigating the passage procedures of remote financial specialists entering rising economies. The creators made three commitments, to advance an organization based perspective on business procedure (Oliver, 1997; Peng, 2003; Peng, Wang, and Jiang, 2008) by giving an all the more fine-grained theoretical investigation of the connection between institutional structures and passage techniques. Besides, they contended that establishments moderate asset based contemplations while making passage procedures lastly, by hoarding an essential overview database from four various however moderately underexplored nations and consolidating such information with chronicled information, they expanded the geographic reach of observational research on rising nations. Stiegert, Ardalan, and Marsh (1997) led an investigation on outside market section methodologies in the European Union where the examination used intra-firm, socio-social, land nearness, and political-dependability factors to clarify bimodal remote direct venture (FDI) designs by agri-food and refreshment worldwide organizations into and inside the European Union. A logit system joined an exceptional check database of firm-level venture designs from 1987-1998 and the outcomes indicated the 1992 auxiliary changes under the Maastricht Treaty expanded the likelihood of entirely claimed FDI modes, for example, greenfields and buyouts, and furthermore found that past modular methodologies of firms, language hindrances, and conversion standard unpredictability all effectively clarified modular speculation designs. The creators stated that these outcomes give significant commitments toward understanding modular speculation systems including the job of macroeconomic changes inside a custom a ssociation. Czinkota Ronkainen (2003) did an examination on the inspiration factors for showcase passage and stated that few elements brings about firms taking measures in a provided guidance as on account of internationalization. These are an assortment of inspirations both pushing and pulling organizations to internationalize which are separated into proactive and receptive inspirations. 1.1.2 Market passage systems for Multinationals in Kenya Worldwide organizations (MNCs) work in a worldwide situation new in political, financial, social, social, mechanical and lawful perspectives. Expanded rivalry among global organizations and the section of different players in the Kenyan market require the structure of serious procedures that ensure execution. Making techniques for adapting to rivalry is the core of vital administration which is basic for the drawn out endurance of any association. MNCs in Kenya have embraced various methodologies including: better quality, magnificent client support, advancement, separation, enhancement, cost cutting measures, key partnerships, joint endeavor, mergers/acquisitions and not overlooking lower costs, to climate serious difficulties. Kinuthia (2010) proposes that Foreign Direct Investment (FDI) has ascended in Kenya from the 1990s because of the progression of the economy. It is for the most part moved in the assembling division and is fundamentally Greenfield in nature. The vast majority of FDI in Kenya is send out situated and market chasing. The most significant FDI determinants are showcase size in Kenya just as inside the area, political and monetary strength in both Kenya and its neighbors and reciprocal exchange understandings among Kenya and different nations. The most significant FDI boundaries in Kenya are political and financial flimsiness in Kenya, wrongdoing and frailty, institutional factors, for example, defilement, postponed licenses and work grants among different components. As indicated by the Financial Post (2010), settled and up to this point predominant worldwide organizations in Kenya are out of nowhere winding up cruising in tempestuous waters. The most recent worldwide to leave the scene with a bloodied nose is the 200-year-old Colgate Palmolive, a worldwide business concern which started in New York as a little cleanser and light business. The rundown additionally incorporates, Johnson, Agip, Unilever, Procter Gamble, and as of late, ExxonMobil, just to make reference to a couple. The Financial Post (2010) proposes that lion's share of the multinationals who have so far migrated, shut down or scaled down their tasks consider Kenya as one of the least serious speculation goals around the world. Aside from the famously significant expense of intensity in Kenya, challenges in getting licenses and visas, wasteful aspects at the Port of Mombasa and breaking down foundation are among other non-tax boundaries to interest in this market. Money related Po st (2010) takes note of that it is in the oil part where the multinationals are thinking that its hard to adapt. A couple of years back, Agip shut down its channels and sold out to BP Shell. BP sold it stake to Kenya Shell, a move that changed shareholding of BP Shell, which has been working as a joint endeavor organization. As of late, ExxonMobil sold its Kenya establishment to Tamoil, who will currently assume control over the companys more than 64 help stations countrywide. Ndegwa and Otieno (2008) directed an investigation on showcase section methodologies for a progress nation, Kenya, a contextual analysis that concentrated on method of passage systems that would be utilized by a Finnish firm, YIT Group to enter a creating nation, Kenya. The attention was on thought processes to enter creating nations, the methodologies used to enter creating nations, the elements impacting the choice of passage system, lastly issues confronting organizations entering creating markets understanding. The investigation inferred that the most noteworthy rationale to enter creating nations is expected development of the market, the most appropriate section mode system is joint endeavor, the most critical factor impacting the passage mode choice is the legitimate structure, and the biggest issue experienced by organizations putting resources into the nation is administration. 1.1.3 Performance and non monetary execution Execution Measures are quantitative or subjective approaches to describe and characterize execution. They give an apparatus to associations to oversee progress towards accomplishing foreordained objectives, characterizing key markers of hierarchical execution and Customer fulfillment. Execution Measurement is the way toward surveying the advancement made (real) towards accomplishing the foreordained exhibition objectives (gauge). Customary, monetarily based execution estimation approaches have various genuine disadvantages (Kaplan Norton, 1992). These incorporate the component of result center. Set up money related pointers, for example, turnover and benefit before charge are result markers. Productivity quantifies the degree to which a business creates a benefit from the components of creation: work, the executives and capital. Benefit examination centers around the connection among incomes and costs and fair and square of benefits comparative with the size of interest in the busine ss (Gilbert and Wheelock, 2007). Four helpful proportions of firm productivity are the pace of profit for firm resources (ROA), the pace of profit for firm value (ROE), working overall revenue and net firm salary. The ROA estimates the arrival to every single firm resource and is regularly utilized as a general file of gainfulness, and the higher the worth, the more productive the firm business. The ROE quantifies the pace of profit for the proprietors value utilized in the firm business. It is helpful to consider the ROE comparable to ROA to decide whether the firm is making a gainful profit for their obtained cash. The working overall revenue gauges the profits to capital per dollar of gross firm income. Review, the two different ways a firm has of expanding benefits is by expanding the benefit per unit delivered or by expanding the volume of creation while keeping up the per unit benefit. The working overall revenue centers around the per unit created part of winning benefit and the advantage turnover proportion (talked about beneath) centers around the volume of creation segment of acquiring a benefit (Crane, 2011). Net firm pay comes legitimately off of the salary articulation and is determined by coordinating firm incomes with the costs acquired to make those incomes, in addition to the increase

Bilingual Education Essay Example for Free

Bilingual Education Essay Bilingual Education isn’t an issue that’s been fleeting. The projects have existed as far back as the late eighteenth century; Immigrant understudies were then taught in their first language. Ohio turned into the principal state to receive genuine bilingual training state enactment in 1839. Different states before long followed, in spite of the fact that the variety in language was to some degree more extensive (Lipka n.p). Debate has been consistent over what techniques are really powerful, and what strategies should be resigned. Since we are a country that doesn’t have a national language and requires each youngster to get training, the duty to give one, turns into our own. With an ever increasing number of workers originating from Mexico, the requirement for an effective bilingual instruction strategy is detonating. Instructing any understudy in a language unfamiliar to their own appears to be ludicrously foolish. One that doesn’t comprehend the language well can’t acquire anything educated in the unknown dialect. Albeit numerous methodologies of bilingual training are utilized all through the United States, they all fluctuate in principle and in educating style. The understudies must be altogether instructed English before joining an English talking homeroom making Immersion the best strategy. During the Civil Rights development in the 1960’s, bilingual training turned into an issue, making enactment important to help settle the difficult that had been influencing understudies and families so brutally (Lipka n.p). â€Å"In January 1968, President Lyndon B. Johnson marked the Bilingual Education Act, which joined local language guidance into the educational program (Lipka).† Although the Bilingual Education Act was marked, the segregation didn’t stop. A couple of years it was found in the legal dispute Lau versus San Francisco School District that the Bilingual Education Act wasn’t being done in their school. The claim spoke to 1,800 different understudies; eight-year-old Kenny Lau sued the San Francisco School District over English-just guidance in a school where most understudies talked just Chinese. These understudies couldn’t learn in the English, since none of the understudies got English. â€Å"The Supreme Court decided that schools without unique arrangements to training language-minority understudies are not giving equivalent instruction and disregard the Civil Rights Act of 1964. The Federal government distributes new materials in almost seventy dialects and dispenses sixty-8,000,000 dollars for bilingual education† (PBS n.p). After the Supreme Court hearing things still weren’t better for minority talking understudies. Help was required at that point, and continues as before today. There are a wide range of strategies that instructors decide to use in their study halls, albeit some are disputable. â€Å"The bilingual projects of today are generally a result of the Bilingual Education Act (Title VII) went in 1968† (ECS n.p). A few states have commanded laws that uphold an exacting bilingual program that is instructed in every single government funded school in their state, while others aren’t as severe. A few states need the projects more than others. As indicated by ProEnglish, â€Å"15 states represent 94% of understudies who communicate in dialects other than English in their home.† In this way, we realize that in these fifteen states we should show English proficiently. These understudies all communicate in a local language in their homes, so on the in spite of certain convictions, these understudies are not effectively going to get on a local language. Today we find out about instructing understudies of a minority language then we did previously, however we are as yet battling with it today. A few people even accept we ought to totally toss bilingual training out. On the off chance that that occurs, there wouldn’t be open door for those local talking understudies. We would have a lot bigger number of non-English speaking Americans, and significantly more residents that couldn’t secure positions. Finally, it would overstep the Civil Rights Laws. There are innumerable misguided judgments about bilingual training. Some even accept that it’s essentially an act of futility, however insights show other astute. â€Å"In 1990, just three percent of U.S. inhabitants detailed communicating in English not exactly well or quite well. Just eight-tenths of one percent talked no English by any means (Crawford n.p)†. There are numerous powerful techniques to showing these understudies. Some contend that whenever showed the local language, it can’t be moved to the one scholarly, while this might be hard for a few, it is conceivable (Crawford n.p). Understudies would have a simpler time moving their insight from their local language contradicted to being instructed in a language that isn’t justifiable by any means. Pundits gripe about the duty dollars we spend to educate these non-English talking understudies, however they likewise whine pretty much all the minorities that need to live on government assistance. Perhaps in the event that they were better taught it wouldn’t be an incredible case. Pundits likewise accept that bilingual training programs aren’t advancing English, yet simply showing understudies just in their local language. Practically every program in the United States advances the educating of English in some structure. In spite of the fact that, they are doing whatever it takes not to expel ones culture and etymological legacies, they are simply setting them up for achievement in the government funded educational systems and in the English talking country we live in. â€Å"According to one examination, school locale detailed that 28% of constrained English capability (LEP) primary school understudies get no local language guidance. Among the individuals who do, about a third get over 75% of their guidance in English; a third get from 40 to 75% in English; and 33% of these get under 40% in English (Crawford n.p). Hispanic dropouts keep on staying high. There is different components related with these insights, for example, family destitution, English capability, some essentially never at any point joins up with school (NCES n.p). â€Å"In 2005, more than one-fifth (22.4 percent) of Hispanics 16 through 24 years old were dropouts, as indicated by the National Center for Education Statistics (NCES n.p)†. The Hispanic dropout rate can be brought down with great bilingual instruction plans for showing the individuals who can’t communicate in English. The rate is particularly high in Mexican outsiders. â€Å"In certainty, the status dropout pace of 44.2 percent for Hispanic 16-through 24-year-olds brought into the world outside the 50 states and additionally the District of Columbia was more than twofold the pace of 16.1 percent for Hispanic adolescents conceived in the United States (NCES n.p)†. These people don’t have the training that is important to prevail in the United States, which isn't reasonable as indicated by Civil Rights laws. There are numerous foundations for the high dropout rate, however their comprehension of the language is a main source. In this way, to be equivalent to all understudies, we should give a similar chance to local talking understudies. Techniques are copious to instructing understudies whom don’t communicate in the predominant language, yet most for the most part just a couple of strategies are at present utilized in government funded schools in the United States. To begin with, the submersion technique, in a submersion program the local talking understudy is set in the homeroom directly alongside the English talking understudies (Queen n.p). Understudies are relied upon to realize what different understudies are being educated despite the fact that they may not completely comprehend the language. You could essentially consider this technique a â€Å"sink or swim† sort of instruction. It sounds foolish for one to anticipate that another should pick up something in a langu age they can't interpret. This technique may not be viewed as Bilingual Education to some in light of the fact that just a single language is being utilized. Regardless of whether this is the situation, understudies are as yet being taught in a language new to them. Understudies can't comprehend something they aren’t acquainted with. On the off chance that they appear they are getting on the language conversationally, they despite everything may not enroll musings in English to really learn material that is being educated in the study halls. This technique won't work for most understudies; local talking understudies will keep on falling behind. In the long run understudies won’t have the option to find different understudies their age. Submersion is thusly, nobody route for an understudy to get the hang of anything. Understudies that fall behind might add to the high insights in the high dropout rates. Numerous schools today have English as a Second Language (ESL) programs, for example, the Scott County School area utilizes today. This is the point at which a non-English talking understudy is set in English talking study halls for part of their classes, while for other people, they go to an ESL homeroom. When in the ESL homeroom they focus on learning English to prevail in their English talking classes. This technique can be extremely viable if the student’s take part, yet on the off chance that they fall behind there will be numerous hardships making up for lost time. A few understudies will never get up to speed to their age bunch in school and won’t finish their instruction (Queen n.p). Understudies in ESL programs aren’t given sufficient opportunity to get familiar with the language alright to succeed; in this way the time they spend in English talking study halls could be viewed as futile to a few. In the event that they’re not comprehension of the language, this appears to be a misuse of the student’s time. It can likewise be a burden to the English talking understudies in the study hall. Exceptional time and consideration would need to be given to these local talking understudies. That time would then detract from the English-talking student’s instruction. Understudies aren’t really taking in anything they’re learning, other than getting on a couple of English words, at that point this is an exercise in futility to not just the instructors that aren’t qualified to show them, however to the English talking understudies in the c

How to Create a Brand-new Market

How to Create a Brand-new Market Whenever a new business launches a product or a service, it can either enter an existing market or create a new one. The conventional and perhaps easier option is to develop products for an existing market, but there are plenty of lucrative benefits to creating a brand-new market instead. This guide will examine 1)  the benefits of creating a new market. We’ll also discuss the 2)  six different ways of finding new market spaces and provide you 3)  tips on launching a product in a new market.WHY SHOULD YOU CREATE A NEW MARKET?Before we start looking at ways to create a new market, it’s important to analyze the advantage of this approach for businesses.Creating a completely new market means you are the first mover, the world is yours. That can have its benefits to a business. Thinking outside the box shouldn’t be something a business should shy away from.The potential benefits of being able to create a brand-new market are impressive. Your business would be the first one to enter the market, which can provide it with a competitive advantage for years to come. Customers will learn to trust you as the “industrys first”.You can understand the pay off through the example of companies such as Netflix. The company, which started out, as a service to rent DVDs for a monthly fee, has been able to maintain its leadership position, even as the service it provides has changed from the original concept.If you manage to respond to a clear customer need with the product or service, while creating market entry barriers for potential competitors, you can dominate the market well into the future. It’s hard to see Netflix could lose its position to a competitor, without the competitor operating in a completely new market.In addition, the strategic thinking is different when it comes to breaking into an existing market vs. creating a new one.If you are establishing a new market, you aren’t focused on competing with existing players. Instead, your strategy is focusing on dominating the entire market from the early beginnings.On the other hand, if you are trying to enter an existing market, the focus is often simply on improving the product or service either through quality or functional improvements, or by targeting the cost aspect of the product. In ot her words, you are relying on pre-existing conventional wisdom of the market and the industry. Unfortunately, this can lead to competitive convergence.But when you are creating a new market, you are completely focused on creating a product or a service that provides real value to a customer. You aren’t developing the business idea within existing boundaries, but instead look to pursue real value innovation.Innovation can help in attracting consumers and exciting them with a new way of doing things. Consider the example of Home Depot in North America. The company managed to create a new market for DIY enthusiasts simply by looking outside of the traditional hardware store model.A great lecture on how to create a new market for your business. 6 KEY AREAS TO FOCUS ON WHEN TRYING TO CREATE A NEW MARKETYou should keep in mind six focus areas that can give you an idea how to create a new market.Examine substitute industriesOne of the quickest ways to create a new market is by examining substitute industries. This means creating a product within an existing industry, but which acts as a substitute of the main product.There are plenty of examples in the world of substitute industries.Think about butter and margarine, for example. Although the use of the product is the same, margarine created a completely new market. It substituted the use of butter, without destroying the butter market. Both groups still exist and there are different reasons for buying either product. When a buyer enters the shop to get spread for bread, they’ll make decisions based on the benefits and downsides of either option.Businesses tend to have a vertical mindset, where one industry is separate from another. But you can easily disrupt this thinking by examining substitute industries.Examine strategic groups within an industryYou can also find new market space by examining strategic groups within an industry.A strategic group is  a collection of companies within any specific industry, which use a similar strategy. Most industries have these strategic groups and they are typically ranked in a hierarchical nature. The hierarchy is often based on two dimensions: price and performance.Companies are generally focused on improving their position within a strategic group, either by focusing on price or performance. But if you want to create a new market space across existing strategic groups, you can do so by analyzing buyer decisions. What are the factors that make a buyer trade up or down within these groups?The fashion industry is a great example of an industry with strategic groups. You often have the higher priced haute couture brands grouped at the top, with lower-priced, yet higher volume brands below them. If you’d like to create a new market, you would have to look at the consumer trade off from moving from the haute couture market to the mass-produced fashion market.In the case of fashion, the answer is often based on the emotional value of the haute couture item . Consumers want an exclusive piece of clothing to stand out from the crowd.Hence, if a company wants to create a new market, it will have to analyze if there is a niche for a product that is not yet offered within the strategic group. That might be a product of superior quality compared to the competitors, or a product at a lower price.Identify a new buyer groupProducts and services tend to be designed with the target consumer in mind, but there are many products where there is no direct link from seller to buyer. Instead, there tends to be a chain of buyer groups, each making decision in a different way.Consider you are selling printers to offices. The end user of the product might be the corporate worker, but the product is not bought directly by the user. Instead, corporate buyers or the middle management is in charge. But the quality corporate buyers are looking for can differ from what the worker wants. The company is most likely looking for a long-lasting and affordable suppl ier, whereas the worker wants an easy to use and quick printer. The buyer groups have therefore different definitions of value.This typically leads to companies targeting a specific buyer group and targeting their value definition of the product. By challenging the industry’s conventional wisdom of the target group within a chain, you can create a new market. You’ll redefine the value proposition of the product.For example, pharmaceutical companies tend to focus on the influencer group, i.e. the doctors. They design products that appeal to doctors, instead of focusing on the user of the drugs. By turning the focus from doctors to patients, you could change the product or service design and open a door to a new market.Add complementary products or servicesQuite a few services and products in this world are not used on their own â€" they don’t exist in a vacuum. In order to use a specific product or service, you often need to take advantage of another one.For example, consider g oing on a holiday as a pet owner. In order to enjoy your weekend in the sun, you’ll also need a service to look after the cat. The ease of finding someone to look after your cat, not to mention the cost of it, can influence the value you place on going on the holiday.But the tourism industry doesn’t think about this â€" you don’t get a free pet care when you buy a holiday. But perhaps the industry should consider this, as the demand for the holiday might be less because people can’t find good and affordable care for their pets.There is plenty of value to be found by including a complementary product or a service to a service or product that is already being provided. In fact, it can create a completely new market space within the industry.Take for example French Fries and tomato ketchup. Would you want to eat French Fries without ketchup?Rethink the functional-emotional orientationWhen it comes to competition, different industries compete on different types of appeal.You hav e the conventional industries that often base competition on price and function. The calculations are based on the utility of the product, with products and services appealing to people because of rational reasoning.On the other hand, certain industries compete on consumer feelings. The competition is based on the emotional value of the product or service.But in reality, consumers don’t necessarily feel compelled to go after a certain product or service solely because of either type of reasoning.Decisions aren’t intrinsically rational or emotional. Yet, because companies are focused on treating customer expectations in either two ways, consumers tend to start thinking this way.But you could re-think this orientation and instead of focusing simply on the emotional appeal, provide functionality in a different manner or vice versa.Consider the example of Starbucks. The company turned a functional product, coffee, into an emotional experience. The coffee shops turned into chic place s to hang out before, during and after work. Instead of considering the price rationally, consumers are prepared to pay more for a simple cup of coffee, as long as they can enjoy it in a Starbucks cafe.Leverage external trendsEach industry is subject to external trends, which are constantly changing. Companies have to adapt to these changes and they’ve begun focusing on ways to protect the product or service. They are trying to predict the trends and develop the products in a way that keeps up with these shifting moods.But instead of trying to keep up with the trends, you can find new markets by looking across these trends. Instead of adapting to trends, you should try to participate in shaping these trends over time.This type of consideration can take place across different industries and it’s especially important in today’s high-technology world. For example, instead of waiting where the 3D printing will eventually evolve, you could look deeper into what shapes consumer valu ations in this field and adopt products and services that support these coming consumer needs.Finally, check out the video by Damir Perge, the founder of entrepreneurdex, on building a new market: 5 ESSENTIAL POINTS TO KEEP IN MIND WHEN LAUNCHING A NEW PRODUCTThe above six examples highlight the different ways companies can figure out new markets.Whilst the opportunities in creating new markets tend to be fruitful, you still need to be mindful about the dangers that could lie ahead.Before you launch a new product with the mindset of creating a new market, consider these five points.Organize a unique teamIf you hope to create a brand-new market, you need a solid and supportive team behind you. Creating a market is much harder than launching a product into an existing market â€" you need a team that understands the challenges.But instead of going after a team of “innovative wildlings”, you should create a balance between thinking outside the box and rational, consumer-focused thin king.The team should be able to innovate and consider an approach no one has thought of before, but keep a cool head whilst doing so. Not all ideas are worth the time and effort. After all, consumers are looking for value â€" whatever it turns out to be.Communicate your message clearlyThe key to cracking a new market is finding the right message. You are creating something new and consumers must be able to understand the “why” behind this idea. Essentially, you are trying to sell a product or service to solve a problem people didn’t know they had. If they did, there’d already be a market for it.Therefore, communication of this message is key to success. You need to make people understand that they have a certain problem and how your product or service is the solution.You aren’t necessarily selling an idea, but educating people over an issue. But you can’t do it in a patronizing or forceful manner. You need to make a problem seem essentially appealing in order to sell the solution.Understand your future competitionYou are entering the market as the first player, but if you are successful, other businesses will try to follow.  Although you don’t need to worry about competition immediately, you need to understand the competition you are going to face in the future.What are the companies that might follow you into the new market? You can understand it by examining your product or service and asking yourself:What are customers looking for with the product or service?What are some of the weaknesses your company has, which potential competitors can use as an advantage?What are the market entry barriers?Consider the way you can control or prevent new entrants to the market. Perhaps you can limit their impact by patenting your products. You might be able to limit the available market space by scaling up your products from the start.It’s important to understand future competition. You can’t be naive about it; first movers don’t always maintain a comp etitive advantage. Google, for example, wasn’t the first search engine, yet it became the dominant one by offering a better product than others.Leverage investor supportAs mentioned above, you shouldn’t be naive about the success you’ll have, especially when it comes to investor support. You shouldn’t approach investors with the mindset that you’re about to create a huge market and millions are going to pour in to buy your products. Obtaining a large budget isn’t necessarily going to guarantee success.This doesn’t mean you should turn down potential investors. You do need investment and you shouldn’t shy away from explaining your vision and goal. But you need to ensure you find the right investors and innovators.Creating a network of support is important and the main focus should be on attracting people who trust you as the industry leader, but who also keep your feet on the ground.Create unique marketing channelsSince the focus should be on getting the message acros s to consumers, marketing plays a crucial role behind the success. Companies looking to create a new market should understand the value of flexible and unique marketing channels.Don’t rely solely on traditional channels, as these can be expensive and difficult for outlining the message. For instance, mobile and online marketing are cost effective ways to reach audiences and to explain the vision clearly.You should embrace and target channels and people who are interested in your message. This means targeting:Retailers which are excited (whether it is chains or boutiques)Influencers such as bloggers â€" identify the people who could as the influencers within the market.Customers who are passionate about the product â€" encourage social media sharing and allow consumers to share the message.Creating a new market will take time. Therefore, you must be focused on building up the movement from the bottom up. This means priming the market even before you have started to create the buzz around the product.

The Key Elements For Human Happiness Essay - 2093 Words

Arriving at a definition of happiness is no simple task. Philosophers and scientists alike have researched the subject of happiness for some time and there is no one simple answer as to what happiness is or what makes people happy. This mix of factors that contribute to an individual’s happiness are often unique to that individual. At the most basic level, a happy person may be defined as â€Å"someone who experiences frequent positive emotions †¦ and infrequent (though not absent) negative emotions† (Khoddam, 2015). This definition, while very broad in scope, provides a solid foundation for understanding happiness. Carl Jung, considered by most as the founder of analytical psychology, defined the five key elements for human happiness: 1) Good physical and mental Health 2)Good personal and intimate relationships, such as those of marriage, the family, and friendships 3) The faculty for perceiving beauty in art and nature 4) Reasonable standards of living and satisf actory work 5) A philosophic or religious point of view capable of coping successfully with the vicissitudes of life (Rubin, 2012). Each of these 5 points will be discussed in this paper, after first covering the topic of GDP and equality. For different people, the definition of happiness is different. For the country, it is almost the same. 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Happiness is something that every human being desire throughout the lifespan and most researchers believe that it can be measured by relying on various surveys and questionnaires to ask people questions about what makes them happy. The subject of happiness and more importantly positive psychology has become a major focusRead MoreUtilitarianism : The Utilitarian Moral Theory Essay968 Words   |  4 Pagesindividual determines happiness and judges his or her actions. 3. What are the four key elements of utilitarianism found in Hutcheson s writings? The four key elements of utilitarianism found in Hutcheson s writings include that one must compute the consequences of his or her actions, the standard of moral evaluation is identified as the greatest amount of happiness or pleasure that results for all affected, consequences enter all computation, and what counts as happiness or pleasure. 4. WhatRead MoreUtilitarianism Vs. Utilitarianism Theory909 Words   |  4 Pagesby Jeremy Bentham. His version of was that aggregate pleasure after deducting suffering of all involved in any action. However, this was later revised by John Stuart Mill He has revised the concept of utility and has brought forth the Greatest Happiness Principle†. First off, utilitarianism is the philosophical view about how we should evaluate a things that are involve choices that people have to make. These things that are evaluated are actions, laws, policies, character traits, and moral codesRead MoreA Natural New World By Aldous Huxley983 Words   |  4 Pagesonly emotion the civilians feel is happiness. However, along with social stability comes a loss of individuality. Community, identity, and emotions, three characteristics that are natural and required in order for an individual to truly live life have been erased from society. The World State removes these elements because they are unstable and uncontrollable. Huxley shows that no amount of stability and happiness is worth the loss of everything that makes us human. That means a utopian society isRead MoreBuddhism, Hinduism, Confucianism And Monotheistic Religions1108 Words   |  5 Pagesmankind to the path of happiness, pleasure and contentment as well as, savior from suffering an d degradation. A final religion placing importance on the concept of the â€Å"self† is Taoism. Taoism is known as a religion as well as, a philosophy. In Taoism, the pursuit of happiness, the embrace of wonder and joy through the trials of life, is the primary teaching. Hinduism is religion and way of life that was born in modern day India. Enlightenment of the self is a key element to the religion. The pathRead MoreThe Positive Side Of Interpersonal Communication1126 Words   |  5 PagesIn the following answer, I will be addressing how we can be communicating in ways to enhance our quality of being human with others and in turn, hopefully allow other human beings to enhance their interaction with their world as well. I will discuss the areas in the first three chapters of the book â€Å"The Positive Side of Interpersonal Communication by Thomas J. Socha and Margaret J Pitts. This book is a collection of articles comprised by some of the best people within the communication field. The

The Stage Of The Symphony Orchestra - 960 Words

The stage design was basically musicians sitting in their chairs with the sheet music on a stand in front of them. The conductor placed on a platform in the center of the stage so everyone would be able to see him. The lighting was constant throughout the whole stage. Everyone had the same level of importance The stage set-up was based on what instrument each musician played. There were woodwind, brass, percussion, violin instrumental groups on the stage. In the middle front of everyone on stage was the conductor on a platform. In the Whitewater Symphony Orchestra, starting from the left corner from my perspective was timpani. The middle back of the stage was the clarinet, bassoons, flutes, and oboes. In the middle of the stage was the†¦show more content†¦He received a degree from Western Michigan University and North University. Ramaeker was the winner of the 2011 American Prize in orchestral conducting. Currently he’s a principal conductor of the Ravenswood Communi ty Orchestra and director of orchestras at the University of Wisconsin Whitewater. Also was a music director of the Orchestra of St. Vincent’s and the Hyde Park youth symphony. 3.Choose one of the works you heard. [20 pts.] If the work is a multi-movement composition, you need only discuss one or two movements. Who was the composer? Please provide a biography of the composer. [Note: you needn’t provide volumes, but in most cases, one to two paragraphs is sufficient.] Describe the work: (be certain to include the title of the work and composer), the style and/or stylistic period, form, subject-matter, and other elements we’ve discussed in class, including melody, harmony, form, texture, rhythm, tempo, etc. [As music occurs within a time framework, one can almost always describe what occurs sequentially.] Is there a particular meaning implied in the title which provide insights to the performance of the piece? The work I’ve chosen is â€Å"Concerto in A Major for Clarinet and Orchestra. K.622†, which was composed by Wolfgang Amadeus Mozart. Mozart was born January 1756 in Salzburg,Show MoreRelated The Florida Orchestra’s Program730 Words   |  3 Pages On April 11, 2014 The Florida Orchestra performed Wolfgang Mozart’s Symphony No. 28 in C major, K, 200, David Diamond’s Symphony No. 4, and Johannes Brahms Quartet No.1 for Piano and Strings in G minor at the David A. Straz Center for the Performing Arts, Ferguson Hall in Tampa, Florida. Gerard Schwarz, guest conductor, led the Florida Orchestra for each of the compositions. According to The Florida Orchestra Program the list of performers for the violin is Jeffrey Multer, Nancy Chang, JeffreyRead MoreI Visit My Old High School For Their Annual Spring Musical1228 Words   |  5 Pagesand orchestra. The orchestra generally played 4 pieces Symphony No. 5 by Beethoven, Symphony No. 9 by Beethoven, Beet hoven Symphony No.6, and Tchaikovsky No.6. 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The first half of the performance was a complete orchestra of woodwinds, strings, drums, brass, excreta and aRead MoreUtah Symphony and Utah Opera: a Merger Proposal Essay1063 Words   |  5 PagesUtah Symphony and Utah Opera: A Merger Proposal The Utah Symphony (USO) and the Utah Opera (UOC) Merger was a union that was brought forth by the leadership committee at the USO in Salt Lake City. The proposal was an opportunity to strengthen a struggling symphony with a financially sound opera company. Although mergers between opera and symphony companies in the United States had been successfully in the past, the merging of a two major companies had yet to materialize (Delong Ager, 2005, pRead MoreThe Performance Of The Symphony1313 Words   |  6 Pageswatch a symphony before. I have heard them in plays and other performances, but they have never been the main production in something I have seen. It was very interesting to see the structure behind the sound. The amount of people and different instruments all together making a cohesive piece of music was absolutely incredible. There appeared to be well over 50 musicians working together to produce different sounds that fit together so tenaciously. Among the instruments involve d in the orchestra, I noticedRead MoreMusic, The Orchestra, And The Romantic Symphony973 Words   |  4 Pagesconcepts about music in western civilization. The 3 concepts I have learned is elements of music, the orchestra, and the romantic symphony. Theses concept are very interesting to me because I don’t have any type of musical background and I got the chance to learn about how music really started. There are many elements I learn when it comes to making an orchestra and composing a music program. An orchestra is a group of musicians that come together to make background music for a TV show or movie. DuringRead MoreComparing Pronto Musica Played Three Compositions By Ludwig Van Beethoven1035 Words   |  5 PagesVioloncello in C major, Op. 56, which is also known as the Triple Concerto and Symphony No. 8 in F major, Op. 93. For the Triple Concerto, the soloists included Philip Chu as the pianist, Axel Strauss as the violinist and Matt Haimovitz as the cellist. The con cert was conducted by Alexis Hauser, the artistic director of the McGill Symphony Orchestra and of Pronto Musica. The instruments that comprise this chamber orchestra are first violins, second violins, violas, cellos, basses, flutes, oboes, clarinetsRead MoreThe Chicago Symphony Orchestra s Presentation Of Rachmaninov Piano Concerto No. 1 And Schostakovich s Symphony No1133 Words   |  5 Pagesindividual initiatives of composers in relation to the time period. The Chicago Symphony Orchestra provides an avenue for listeners from a wide range of backgrounds to hear and hopefully enjoy the sounds of the past. The two pieces preformed are styles notable from the modern era, both originating in Russia. The Chicago Symphony Orchestra’s presentation of Rachmaninov’ s Piano Concerto No. 1 and Schostakovich’s symphony No. 8 gives insight to the composers and conductors, as well as personal reflectionRead MoreI Attended The University Symphony Orchestra Concert1374 Wor ds   |  6 Pages I attended the University Symphony Orchestra Concert on Sep 30. Being my first ever symphony orchestra concert, the excitement was at its peak. I learned about the concert before so that I could understand a bit more about what is being played and the history of that piece. Reached UCA before time so that I could find a seat for myself and glance through the program book. 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Technology and learning Free Essays

The modernization of the times led to a startling reality that the world will be crippled without the aid of technology. Technology is becoming more and more of a necessity these days in all aspects of daily living and as such, educational institutions have incorporated this subject in their curriculum because the authorities acknowledged the fact that technology can help attain student objectives and in order to achieve the maximum impact, it must form part of the school’s education curriculum (Neir Tech, 2002). English is a subject that would be greatly enhanced by technology. We will write a custom essay sample on Technology and learning or any similar topic only for you Order Now English is a diversified field in itself that requires self-expression, vocabulary, reading, creativity and innovativeness of the mind. Technology can greatly enhance the students’ learning process when it comes to English because the information that they need is just a few clicks away. The world wide web provides a wide array of information and lectures about all English subjects. For example, a student having difficulty in pronunciation and vocabulary can access the Internet to learn this kind of skill. Students who have been assigned difficult topics for assignment can search the net for all the information that he needs. The teachers can use the technology as aid in teaching not only English but other subjects as well by using highly-powered technology driven lectures that would work best in capturing students’ attention. There are some schools that use technology to breach the barriers of communication. Video conferencing is another technological development that greatly helps educational institutions teach students not only English but other subjects as well. References Neir Tech. 2002.   Strategies for Improving Academic Achievement and Teacher Effectiveness. Retrieved July 3, 2009, from http://www.neirtec.org/products/techbriefs/1.htm How to cite Technology and learning, Essay examples

Tom Petty - Wildflowers free essay sample

Tom Petty has been putting out fantastic rock n roll for almost 20 years. His new album, Wildflowers, not only lives up to his standards, but helps set new ones. The primary reason this album is so fantastic is that Petty sticks to his old style of rough guitar and harmonica. You Dont Know How It Feels, the first single and video off the album, shows this style better than any other song. From the introduction, with a piercing harmonica scale to the chorus, Petty crafts a song equal to that of his classics, Refugee and American Girl. The entire album puts forth an image of a warm, rugged outdoorsman. The baseline in Cabin Down Below helps portray this image, and the songs simple chorus of Baby, lets go makes it the kind of song you dont get out of your head for a long time. Many of the songs are traditional Tom Petty songs in the sense of the simple chorus and the loud, mean guitar. We will write a custom essay sample on Tom Petty Wildflowers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This simplicity of the lyrics, mixed with the complexity of the guitar adds to the rugged imagery. From a language perspective, the lyrics may seem a little questionable: Her juju beads are so nice/She kissed my third cousin twice/Im the king of Pomona seems a bit random. But the scratchy voice of Petty singing these is equally as strange, and combined, they create a nice effect. As with all of Pettys albums, he takes a try at some ballad pieces. Dont Fade on Me and Its Good to be King leave a little to be desired, as they are a 360E turn from the other songs. But the title track, Wildflowers works amazingly, with instruments like the harpsichord and harmonium giving the piece a folk sound to go with the Western motif. This song, played with the volume up, produces an image of Petty sitting on a deserted countryside, playing acoustic guitar, with the sun shining down as hard as possible. Petty sings You belong among the Wildflowers/You belong somewhere close to me/Far away from your trouble and worry/You belong somewhere you feel free, and his lyrics come to life. For three short minutes, your worries and troubles actually do disappear, and warmth fills your body. It is a remarkable feeling. Long ago, Tom Petty proved he had the skill and talent to make it in the rock n roll industry. Unlike many musicians, he continues to craft his music and to allow this talent to show through. Wildflowers is a step forward for Petty, but is also a flash of the past; it brings memories of time-honored songs and has some instant classics on it as well